Senior Marketing Analytics Lead, Growth & AI

Ripple; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Job summary

Ripple is seeking a Senior Marketing Analytics Manager to join our Marketing Operations team in the UK. You will own analytics across growth marketing, drive measurement from spend to revenue, and partner with cross-functional teams to ensure data is accurate and actionable.

You’ll champion AI-powered tools to automate workflows and improve insight generation at scale. You’ll lead pipeline attribution, ROI, CAC, LTV analyses, and build dashboards for executives and stakeholders.

Qualifications

• 5+ years of experience in marketing analytics, growth analytics, or a related field.
• Deep expertise in growth marketing measurement methodologies across the funnel.
• Hands-on experience with Salesforce CRM and marketing data pipelines.
• Familiarity with AI and machine learning concepts as applied to marketing analytics, such as predictive modelling, anomaly detection, or automated insights.
• Strong proficiency in data visualization tools (e.g., Tableau, Looker, or similar).
• Experience with attribution modeling, media mix modeling, and/or incrementality testing.
• Proficiency in SQL; experience with Python or R is a plus.

Responsibilities

• Own analytics and end-to-end measurement across all growth marketing functions, ensuring consistent and actionable reporting from spend to revenue.
• Lead the visualization and reporting infrastructure across growth marketing, translating complex data into clear, compelling dashboards and narratives for stakeholders at all levels.
• Lead pipeline attribution, ROI, CAC, LTV, and Ad spend distribution analyses to inform investment decisions, and partner with Growth Marketing, Finance, and RevOps on spend pacing and forecasting.
• Evolve attribution modeling and performance measurement frameworks, using AI and machine learning to improve accuracy and scalability.
• Apply AI-powered tools and predictive modeling to surface proactive insights, identify trends, and support faster, more confident decision-making across the marketing team.
• Empower experimentation programs with thorough data-driven insights, including A/B testing and lift analyses.
• Partner with the RevOps, Business Intelligence and Marketing Operations teams to use Salesforce, Tableau, MCI and other platforms, to build reporting that connect spend to pipeline and revenue.
• Identify opportunities to automate reporting and analytics workflows using AI to increase efficiency and reduce manual effort.
• Ensure data quality and integrity across CRM and marketing systems.

Skills

Marketing analytics

Growth analytics

Salesforce CRM

Tableau

Looker

SQL

Python

R

Tools

Salesforce CRM

Tableau

Looker

Python

R

SQL

Job description

Ripple is seeking a Senior Marketing Analytics Manager to join our Marketing Operations team in the UK. You will own analytics across growth marketing, drive measurement from spend to revenue, and partner with cross-functional teams to ensure data is accurate and actionable.

You’ll champion AI-powered tools to automate workflows and improve insight generation at scale. You’ll lead pipeline attribution, ROI, CAC, LTV analyses, and build dashboards for executives and stakeholders.