Senior Growth Marketing Analytics Lead

Theblockchainassociation; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Bonuses & equity

Health & retirement benefits

Employee giving match

Mobile phone stipend

Wellness reimbursement

Generous vacation & parental leave

Job summary

Ripple is seeking a Senior Marketing Analytics Manager to join the Marketing Operations team. You will own analytics across growth marketing—from campaign performance to pipeline attribution—and partner with Growth Marketing, Finance, and RevOps to ensure data is accurate, accessible, and actionable across the full funnel.

You will lead AI-powered analytics, build dashboards in Salesforce, Tableau, and Looker, influence spend pacing and forecasting, and empower experimentation to drive pipeline

Qualifications

• 5+ years of experience in marketing analytics or growth analytics.
• Expertise in funnel measurement methodologies.
• Hands-on experience with Salesforce CRM and marketing data pipelines.
• Familiarity with AI/ML concepts applied to marketing analytics.
• Strong data visualization skills.
• Experience with attribution modeling, MMM, or incrementality testing.
• Proficiency in SQL; Python or R is a plus.
• Forecasting and budgeting experience with Finance/RevOps.
• Excellent communication and cross-functional collaboration skills.

Responsibilities

• Own analytics and end-to-end measurement across all growth marketing functions, ensuring consistent and actionable reporting from spend to revenue.
• Lead the visualization and reporting infrastructure across growth marketing, translating complex data into clear dashboards and narratives for stakeholders at all levels.
• Lead pipeline attribution, ROI, CAC, LTV, and Ad spend analyses to inform investment decisions, and partner with Growth Marketing, Finance, and RevOps on spend pacing and forecasting.
• Evolve attribution modeling and performance measurement frameworks, using AI and machine learning to improve accuracy and scalability.
• Apply AI-powered tools and predictive modeling to surface proactive insights, identify trends, and support faster decision-making across the marketing team.
• Empower experimentation programs with data-driven insights, including A/B testing and lift analyses.
• Partner with RevOps, BI and Marketing Ops to use Salesforce, Tableau, Looker and other platforms to connect spend to pipeline and revenue.
• Identify opportunities to automate reporting and analytics workflows using AI to increase efficiency and reduce manual effort.
• Ensure data quality and integrity across CRM and marketing systems."],[

Skills

Marketing analytics

Growth analytics

SQL

Python/R

Data visualization

Forecasting & budgeting

Cross-functional collaboration

Executive storytelling

Tools

Salesforce CRM

Tableau

Looker

MCI

Job description

Ripple is seeking a Senior Marketing Analytics Manager to join the Marketing Operations team. You will own analytics across growth marketing—from campaign performance to pipeline attribution—and partner with Growth Marketing, Finance, and RevOps to ensure data is accurate, accessible, and actionable across the full funnel.

You will lead AI-powered analytics, build dashboards in Salesforce, Tableau, and Looker, influence spend pacing and forecasting, and empower experimentation to drive pipeline