Senior Growth Analytics Manager - AI-Driven Marketing Insights

Ripple Inc.; London Colney; Sur place; GBP 70 000 - 110 000; Plein temps

Avantages offerts par ce poste

Equity

Health benefits

Wellness reimbursement

Catered lunches

Generous vacation

Résumé du poste

Ripple is seeking a highly motivated Senior Marketing Analytics Manager to join our Marketing Operations team. You will own analytics across growth marketing functions, from campaign performance to pipeline attribution, partnering with Growth Marketing, Finance, and RevOps to ensure data is accurate and actionable.

You’ll leverage AI-powered tools to automate workflows, elevate measurement, and drive smarter investment choices.

Qualifications

• 5+ years of experience in marketing analytics, growth analytics, or a related field.
• Deep expertise in growth marketing measurement methodologies across the funnel.
• Hands-on experience with Salesforce CRM and marketing data pipelines.
• Familiarity with AI and machine learning concepts as applied to marketing analytics, such as predictive modelling, anomaly detection, or automated insights.
• Strong proficiency in data visualization tools (e.g., Tableau, Looker, or similar).
• Experience with attribution modeling, media mix modeling, and/or incrementality testing.
• Proficiency in SQL; experience with Python or R is a plus.
• Proven track record in leading forecasting and budget analysis in partnership with Finance and Revenue Operations.
• Excellent communication skills with the ability to present complex data clearly to both technical and executive audiences.
• Strong cross-functional collaboration skills — you're as comfortable in a strategy meeting as you are in a data model.

Responsabilités

• Own analytics and end-to-end measurement across all growth marketing functions, ensuring consistent and actionable reporting from spend to revenue.
• Lead the visualization and reporting infrastructure across growth marketing, translating complex data into clear, compelling dashboards and narratives for stakeholders at all levels.
• Lead pipeline attribution, ROI, CAC, LTV, and Ad spend distribution analyses to inform investment decisions, and partner with Growth Marketing, Finance, and RevOps on spend pacing and forecasting.
• Evolve attribution modeling and performance measurement frameworks, using AI and machine learning to improve accuracy and scalability.
• Apply AI-powered tools and predictive modeling to surface proactive insights, identify trends, and support faster, more confident decision-making across the marketing team.
• Empower experimentation programs with thorough data-driven insights, including A/B testing and lift analyses.
• Partner with the RevOps, Business Intelligence and Marketing Operations teams to use Salesforce, Tableau, MCI and other platforms, to build reporting that connect spend to pipeline and revenue.
• Identify opportunities to automate reporting and analytics workflows using AI to increase efficiency and reduce manual effort.
• Ensure data quality and integrity across CRM and marketing systems.

Connaissances

Marketing analytics

Growth analytics

Salesforce CRM

Tableau/Looker

SQL

Python or R

Forecasting & budgeting

Communication

Cross-functional collaboration

Outils

Salesforce

Tableau

Looker

MCI

Description du poste

Ripple is seeking a highly motivated Senior Marketing Analytics Manager to join our Marketing Operations team. You will own analytics across growth marketing functions, from campaign performance to pipeline attribution, partnering with Growth Marketing, Finance, and RevOps to ensure data is accurate and actionable.

You’ll leverage AI-powered tools to automate workflows, elevate measurement, and drive smarter investment choices.