Senior Manager, Product Communications & Engagement

GROUPM; London; On-site; GBP 60,000 - 100,000; Full time

Job summary

An innovative firm is seeking a Director of Product Communications to streamline user communication processes within their Product team. This pivotal role involves developing a cohesive communication strategy, managing a CRM system, and ensuring clarity and consistency in messaging. The ideal candidate will possess strong CRM and communication skills, with a keen eye for detail and the ability to work collaboratively across teams. Join a dynamic team at the forefront of the AdTech industry, where your contributions will shape the future of marketing technology and drive success for clients.

Qualifications

• Proven experience in CRM or product marketing roles, ideally in tech.
• Strong expertise in building and maintaining CRM systems.

Responsibilities

• Develop a centralized user communication strategy with product teams.
• Build and manage a calendar for all communications with users.
• Measure and report on the effectiveness of product campaigns.

Skills

CRM Management

Communication Skills

Product Marketing

Organizational Skills

Attention to Detail

Education

Bachelor's Degree

Tools

CRM Systems

User Communication Tools

Job description

Description

Position at Choreograph

WHO WE ARE

Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation.

We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising.

We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world.

WHO WE ARE LOOKING FOR

Choreograph is seeking a Director, Product Comms to streamline and elevate our communication processes within the Product team. In this role, you will serve as our point of contact for all product-related communications to our users, ensuring consistency, clarity and centralized messaging. This position is key to maintaining a cohesive communication strategy, reducing redundancy and inconsistency in messaging and keeping our users informed about product releases and updates and their features and benefits.

In this role, you’ll be responsible for building and managing a CRM system of our product users, collating and distributing communications from across the broader Product organization, ensuring communication to our users is consistently and centrally deployed. This role will also work with our product communities, training, support and other functions to ensure best practice in communications and consistency in product messaging.

WHAT YOU WILL DO

1. Develop and implement a centralized user communication strategy in collaboration with the Product Marketing, Product Management and Product Enablement teams.
2. Build and manage a singular calendar of all communications between Choreograph and its’ users, acting as the primary CRM facilitator between the Product organization (specifically Product Enablement) and the user base to ensure all product-related communications are consistent, cohesive and timely.
3. Build and maintain a CRM system to effectively manage and target user communications.
4. Collate, review, and distribute product release notes, updates, newsletters, and relevant product information to users.
5. Work with cross-functional teams to gather communication inputs and ensure alignment before distribution.
6. Measure and report on the effectiveness of product campaigns through monitoring communication metrics and user feedback. Use this data to optimize future messaging.
7. Ensure all user communications adhere to Choreograph’s branding and tone of voice guidelines.
8. Work with our product communities, training, support and other functions to ensure best practice in communications and consistency in product messaging.
9. Input into Product Comms frameworks and style guide for content communication.

WHAT YOU WILL NEED

• Proven experience in a CRM, communications or product marketing role, ideally within a technology or data-driven organization.

• Strong expertise in building and maintaining CRM systems and user communication tools.

• Excellent written and verbal communication skills, with an ability to translate technical product updates into clear and engaging messaging.

• Exceptional organizational skills with the ability to manage multiple communication streams and stakeholders.

• Strong attention to detail and the ability to act as a gatekeeper for user communications.

• Ability to work cross-functionally and influence without authority in a fast-paced, collaborative environment.

BONUS POINTS

• Experience working in a global, matrixed organization.

• Knowledge of data products and an understanding of marketing technologies.

• Familiarity with user segmentation and audience engagement strategies.

If you are ready to be at the forefront of the AdTech industry, shaping its future, and driving success for both Choreograph and our clients, we encourage you to apply and join our team.

Choreograph is the beating heart of data inside WPP’s media investment group, GroupM, the world’s leading media investment company responsible for more than $60 billion in annual media investment. Discover more about Choreograph at www.choreograph.com

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.

(Please note this is a UK based role and requires individuals to have the right to work in this location)