Senior Manager Partner Marketing EMEA

Zebra Technologies Corporation; Bourne End; Hybrid; GBP 100.000 - 180.000; Vollzeit

Zusammenfassung

Zebra Technologies Corporation in the United Kingdom is seeking a senior leader to own the EMEA channel marketing program and ISV partner marketing strategy. You will drive pipeline and revenue through scalable frameworks and partner collaboration.

Reporting to regional leaders, you will guide FMMs and CMMs, design joint demand gen activities, manage MDF budgets, and align marketing tactics with Zebra's growth goals across EMEA.

Qualifikationen

• 10+ years in B2B marketing with partner/channel focus.
• Proven ownership of pipeline targets and revenue impact.
• Experience managing MDF or co-marketing budgets with ROI accountability.
• Experience with Independent Software Vendors (ISVs) and GTM motions.

Aufgaben

• Own EMEA channel marketing contribution to pipeline with measurable revenue targets.
• Lead the rollout of a differentiated channel marketing model across EMEA partners.
• Design and run joint demand generation campaigns, from top-tier to long tail.
• Manage MDF/co-marketing investment and tie spend to outcomes.
• Lead and guide Field Marketing Managers and Channel Marketing Managers in region.
• Own EMEA ISV marketing strategy end-to-end and align ISV plans to targets.
• Collaborate with regional Sales and Demand Marketing for integrated GTM.

Kenntnisse

B2B marketing

Partner marketing

GTM strategy

ROI management

ISV experience

Jobbeschreibung

Overview:

At Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customers' and partner's needs and solve their challenges.

Being part of Zebra Nation means you are seen, heard, valued, and respected. Drawing from our unique perspectives, we collaborate to deliver on our purpose. Here you are part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve.

You will have opportunities to learn and lead in a forward-thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about-locally and globally.

Come make an impact every day at Zebra.

What We’re Looking For:

This is a high-impact, dual-mandate role sitting at the intersection of channel marketing and ISV partner leadership across EMEA. You will be responsible for two things that are equally critical to Zebra’s 2026 growth targets: leading the execution of our differentiated channel marketing model across the EMEA partner base and owning the marketing strategy for our EMEA ISV programme end-to-end.

This is not a programme management role. We are looking for someone who thinks in pipeline and revenue, builds frameworks that scale, and holds partners - and internal teams - to a higher standard of execution. You will act as a strategic advisor to our most important ISV partners, guiding them through the full Build, Market, sell lifecycle, and you will drive measurable marketing contribution to partner-sourced pipeline across the region. You will work closely with regional Channel Sales and Demand Marketing and provide leadership and direction to Field Marketing Managers (FMMs) and Channel Marketing Managers (CMMs) to ensure seamless programme execution across EMEA. Responsibilities include:

Channel Marketing Leadership

• Own EMEA channel marketing contribution to pipeline - with clear targets for marketing-sourced and marketing-influenced revenue through the partner ecosystem.
• Lead the implementation and scaling of Zebra's differentiated, tiered channel marketing model across the EMEA partner base, ensuring precise resource allocation and programme deployment by partner tier.
• Design and execute joint demand generation activities - from bespoke strategic campaigns for top-tier partners to programmatic Campaigns in a Box for the long tail - with strict ROI expectations attached to each.
• Manage MDF and co-marketing investment across the EMEA partner base, ensuring spend is allocated strategically and tied to measurable outcomes.
• Provide leadership, direction and support to FMMs and CMMs across EMEA, ensuring consistent and high-quality programme execution in market.

EMEA ISV Marketing Strategy

• Own the marketing strategy for Zebra's EMEA ISV programme end-to-end, acting as the primary strategic advisor to our top-tier ISV partners.
• Guide key ISV partners through the full Build, Market, Sell lifecycle - helping them build effective solutions on Zebra's platform, go to market compellingly, and drive joint revenue.
• Develop compelling joint value propositions and messaging that articulate the combined power of Zebra's hardware and software solutions alongside our partners' capabilities.
• Build and manage joint business plans with priority ISVs, aligning their marketing activity directly to shared commercial targets.

Strategic Alignment & Cross-functional Collaboration

• Align all channel and ISV marketing activity directly to Zebra's 2026 strategic goals - specifically targeted growth in Sales Out, Direct Sourced Pipeline, and Marketing Influence.
• Work closely with regional Sales, Vertical Specialists, and Demand Marketing to ensure channel marketing is integrated into the broader go-to-market motion.
• Contribute to Zebra's strategic transition from a hardware-centric to a solutions-orientated GTM model, ensuring partner enablement and messaging reflect the evolving portfolio and value proposition.

Qualifications

• 10+ years in B2B marketing, with a strong background in partner, channel, or alliance marketing within the technology sector.
• Demonstrated ownership of pipeline targets - you can walk us through programmes you have run, the investment involved, and the results you delivered.
• Proven experience managing MDF or co-marketing budgets with clear ROI accountability at scale.
• Direct experience working with or for Independent Software Vendors (ISVs), with a strong understanding of software GTM motions and the Build, Market, Sell lifecycle.
• Demonstrable experience deploying and managing differentiated, tiered partner engagement frameworks across a diverse partner community.
• Cross-cultural experience operating across multiple EMEA markets - you understand that EMEA is not one market.

Skills & Mindset

You think in pipeline and revenue, not activities. You are selective and opinionated about where to inve