EMEA Channel & ISV Marketing Leader

Zebra Technologies; Bourne End; Hybrid; GBP 120,000 - 180,000; Full time

Benefits offered by this job

25 days vacation

Volunteer time off

Bonus scheme

Private medical and dental cover

Pension scheme

Career development opportunities

Job summary

Zebra Technologies is seeking a senior leader to drive channel marketing and ISV partner marketing across EMEA. You will own pipeline-driven marketing contributions, scale a differentiated channel model, and guide top ISV partners through Build, Market, Sell lifecycle to drive joint revenue.

This dual-mandate role emphasizes revenue outcomes, robust ROI, and cross-functional leadership with Field Marketing Managers and Channel Marketing Managers across the region.

Qualifications

• 10+ years in B2B marketing, with a strong background in partner, channel, or alliance marketing within the technology sector.
• Demonstrated ownership of pipeline targets and experience presenting programme results.
• Proven experience managing MDF or co-marketing budgets with clear ROI accountability at scale.
• Direct experience working with ISVs and understanding software GTM motions.
• Experience deploying differentiated, tiered partner engagement frameworks across diverse partner communities.

Responsibilities

• Own EMEA channel marketing contribution to pipeline with targets for marketing-sourced and marketing-influenced revenue.
• Lead the scaling of Zebra's channel marketing model across EMEA with resource allocation by partner tier.
• Design and execute joint demand generation activities with ROI expectations for each.
• Manage MDF and co-marketing investments across the EMEA partner base.
• Provide leadership to FMMs and CMMs to ensure seamless programme execution in market.
• Own the marketing strategy for Zebra's EMEA ISV programme end-to-end and guide ISV partners through Build, Market, Sell lifecycle.

Skills

B2B Marketing

Partner Marketing

Channel Marketing

Pipeline Ownership

MDF Budgeting

ISV GTM

Cross-cultural

Education

Bachelor's degree in marketing

Tools

ROI analysis

Job description

Zebra Technologies is seeking a senior leader to drive channel marketing and ISV partner marketing across EMEA. You will own pipeline-driven marketing contributions, scale a differentiated channel model, and guide top ISV partners through Build, Market, Sell lifecycle to drive joint revenue.

This dual-mandate role emphasizes revenue outcomes, robust ROI, and cross-functional leadership with Field Marketing Managers and Channel Marketing Managers across the region.