Senior Manager, Integrated Marketing

TN United Kingdom; London; On-site; GBP 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a dynamic Senior Integrated Marketing Manager to spearhead innovative campaigns across local and international markets. This pivotal role offers the opportunity to enhance brand visibility and drive business growth within a flexible work environment. You'll lead a talented marketing team, overseeing creative development and strategic media operations. With a commitment to diversity and inclusion, this company values every idea and perspective, ensuring that your contributions will resonate with a global audience. If you are passionate about enriching lives through marketing, this is the perfect opportunity for you.

Benefits

25 days paid time off

Annual bonus

Company stock options

Health and dental options

Pension plan

Qualifications

• 8+ years of marketing experience with a focus on strategy and customer acquisition.
• Strong understanding of balancing brand building with performance marketing.

Responsibilities

• Lead end-to-end development of integrated marketing campaigns in the UK and Ireland.
• Manage day-to-day media operations with agency partners.

Skills

Marketing Strategy

Customer Acquisition

Integrated Marketing Campaigns

Data Analysis

Brand Awareness

Education

Bachelor's Degree

Job description

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Senior Manager, Integrated Marketing, London

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Client:

Ancestry

Location:

London, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

6a32eec98b8e

Job Views:

4

Posted:

29.04.2025

Expiry Date:

13.06.2025

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Job Description:

About Ancestry:
When you join Ancestry, you join a human-centered company where every person’s story is important. Ancestry, the global leader in family history, empowers journeys of personal discovery to enrich lives. With our unparalleled collection of more than 40 billion records, over 3 million subscribers and over 23 million people in our growing DNA network, customers can discover their family story and gain a new level of understanding about their lives. Over the past 40 years, we’ve built trusted relationships with millions of people who have chosen us as the platform for discovering, preserving and sharing the most important information about themselves and their families.

We are committed to our location flexible work approach, allowing you to choose to work in the nearest office, from your home, or a hybrid of both (subject to location restrictions and roles that are required to be in the office). We will continue to hire and promote beyond the boundaries of our office locations, to enable broadened possibilities for employee diversity.

Together, we work every day to foster a work environment that's inclusive as well as diverse, and where our people can be themselves. Every idea and perspective is valued so that our products and services reflect the global and diverse clients we serve.

Ancestry encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants. Passionate about dedicating your work to enriching people’s lives? Join the curious.

We are looking for a dynamic and results-driven Senior Integrated Marketing Manager to lead and execute campaigns across local and international markets to enhance brand visibility and drive business growth. Reporting to the Director of UK Marketing, you will have ownership of day-to-day brand media operations, programming, and sponsorship responsibilities, ensuring that marketing efforts are strategic, cohesive, and aligned with business objectives. You will have the opportunity to make a significant impact in an award-winning marketing team and shape the future of our brand.

We offer flexible working which allows you to choose where you prefer to work (at home or in office); however, you must reside in the UK and be willing to attend the office for in-person collaboration once a week.

What you will do

You will lead end-to-end development of integrated marketing campaigns in the UK and Ireland

Support the broader marketing team in delivering Core Market campaigns

Oversee creative development for brand and upper-funnel campaigns

Manage day-to-day media operations with our agency partner

Monitor important KPIs such as brand awareness and campaign metrics

Manage local media related to Programming & Sponsorships

Agree on investment levels and manage financial administration with agencies

Who you are

You have 8+ years of marketing experience

Proven success in marketing strategy and customer acquisition

Extensive experience in full-funnel marketing campaigns

Strong understanding of balancing brand building with performance marketing to ensure the best investment mix

Ability to leverage data to drive business growth and marketing strategies

Qualifications

A bachelor’s degree is required

Familiarity with international marketing is preferred

Experience in recurring revenue models or genealogy/DNA testing industry a plus

This is a full time, permanent position with full benefits, including 25 days paid time off plus Christmas off, annual bonus, company stock, health and dental option, and pension. We have an office in central London, but our working location policy is fully flexible.

Our recruitment process includes a phone-screen with our Recruiter and 3 stages of interview.