Senior Manager, Integrated Marketing - 12 months fixed term contract

Dext; London; On-site; GBP 50,000 - 90,000; Full time

Job summary

An ambitious FinTech organization is seeking a Group Product Manager to lead high-impact marketing campaigns across multiple regions. In this pivotal role, you will partner with diverse teams to develop integrated marketing strategies that resonate with target audiences and drive demand. You will leverage your extensive B2B marketing experience to execute creative campaigns that enhance brand awareness and revenue. This role offers the opportunity to thrive in a fast-paced environment, contributing to innovative solutions that empower businesses. Join a company that values diverse perspectives and fosters a collaborative culture, where your contributions will shape the future of finance.

Benefits

Competitive salary

Flexible working arrangements

25 days off plus bank holidays

Employer-paid private medical insurance

Cycle to work scheme

Mental health support

Qualifications

• 10+ years of B2B marketing experience in campaign marketing and demand generation.
• Proven expertise in driving revenue through multi-channel strategies.

Responsibilities

• Lead global integrated campaigns and collaborate with cross-functional teams.
• Track and optimise campaign performance using data-driven insights.

Skills

B2B marketing

campaign marketing

demand generation

analytical skills

project management

stakeholder management

communication skills

Tools

Salesforce

HubSpot

JIRA

Job description

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Who we are, what we do & why we do it:

We are Dext, a high-growth Fintech, and the market leader in financial process and bookkeeping automation, trusted by over 1 million SMBs across Europe, North America, and APAC. Our cutting-edge AI-powered solutions empower businesses with real-time visibility and control over their finances. From breaking new ground in AI advancements to entering the dynamic world of payments, we are shaping the future of finance while ambitiously expanding into new global markets.

The role - what you'll do:

As a Group Product Manager, you'll play a pivotal role in planning, executing, and optimising high-impact marketing campaigns across multiple regions. You will partner with cross-functional teams to develop compelling integrated marketing campaigns and ensure campaigns align with business goals, resonate with target audiences and drive demand with prospects and engagement with existing customers.

Key Responsibilities:

• Lead global integrated campaigns by partnering with product marketing, subject matter experts, and regional teams to define strategic themes and messaging aligned with business goals.
• Plan and execute bold, creative campaigns that drive global revenue, using a smart mix of tactics and channels.
• Support regional execution by providing campaign toolkits, best practices, and assets to ensure consistent, effective localisation.
• Collaborate on content creation (e.g. case studies, videos, landing pages) with internal teams and agencies to support campaign goals.
• Track and optimise performance, working closely with sales and using data to refine demand generation, lead nurturing, and pipeline acceleration.

Success Measures:

• Successful delivery of global integrated campaigns.
• Measuring impact of the campaigns with the following metrics: Engagement & Brand awareness metrics, MQLs, SQLs and ARR influenced.

About you - what we are looking for:

• Solid B2B marketing experience with 10+ years in campaign marketing and demand generation, ideally within SaaS and fast-paced global environments.
• Proven expertise in integrated campaigns, with a strong track record of driving revenue through creative, multi-channel strategies and full-funnel optimisation.
• Strong analytical and reporting skills, with the ability to use data to refine lead nurturing, pipeline acceleration, and campaign performance.
• Excellent project and stakeholder management, with experience collaborating across sales, product marketing, brand, and regional teams.
• Outstanding communication skills, able to craft compelling messaging and adapt complex ideas for different audiences.
• Team-oriented and proactive, thriving in dynamic environments with strong organisational skills, attention to detail, and a positive, can-do attitude.
• Experience with Salesforce, HubSpot, or JIRA, as well as familiarity with accounting/bookkeeping technology or B2B SaaS marketing, would be a strong plus.

What you'll be part of - our values, culture, and behaviours:

We are a fast-paced, ambitious FinTech organisation backed by Private Equity (HgCapital). Despite our scale, we maintain the agility of a start-up. Our values guide everything we do:

• Be Brave - Everyone has a voice and the opportunity to challenge the status quo.
• Be Exceptional - We strive for excellence in everything we do.
• Be Together - We succeed as a team, and individual success is inseparable from team success.

What we will give you - the perks:

• Competitive salary;
• Flexible working arrangements;
• 25 days off plus bank holidays, volunteering days, summer hours, and a day off the week of your birthday;
• Employer-paid private medical insurance and health cash plan (Medicash);
• Cycle to work scheme;
• Payroll giving;
• Mental health support through Help@Hand.

Diversity & Inclusion at Dext:

At Dext, we believe that diverse perspectives drive innovation and success. We are committed to building an inclusive workplace where everyone - regardless of background, identity, or experience - feels valued and empowered to thrive. We welcome applications from all qualified candidates and actively encourage those from underrepresented groups to apply. If you need any accommodations during the hiring process, please let us know.