Integrated Marketing Manager, Wearables

Meta; London; On-site; GBP 60,000 - 100,000; Full time

Job summary

An innovative company is seeking an Integrated Marketing Manager to lead the marketing strategy for Wearables products. This role involves driving adoption and engagement in key markets, collaborating with diverse teams, and influencing stakeholders at all levels. The ideal candidate will have a strong background in consumer marketing, particularly with technology brands, and a proven ability to lead high-performing teams. Join a forward-thinking organization committed to building technologies that connect people and communities, and help shape the future of social technology.

Qualifications

• Significant experience in consumer marketing, especially with tech brands.
• Proven leadership of high-performing teams with a growth mindset.

Responsibilities

• Lead the vision and marketing strategy for Wearables products.
• Drive adoption and engagement of platforms in key markets.
• Collaborate with teams to ensure aligned brand efforts.

Skills

Consumer Marketing

Brand Strategy Development

Leadership

Stakeholder Engagement

Consumer Insights

Proficiency in Hindi

Education

Bachelor's Degree in Marketing or Equivalent Experience

Tools

Marketing Analytics Tools

Job description

At Reality Labs, we bring together the brightest cross-disciplinary minds to deliver our mission: build tools that help people feel connected, anytime, anywhere. Developers, researchers, engineers, and designers work together to build a more expansive future for all of us.

Integrated Marketing Manager, Wearables Responsibilities:

1. Lead the vision and marketing strategy for Wearables products.
2. Drive adoption and engagement of our platforms in key markets.
3. Partner with international Sales teams to lead market growth and campaign implementation.
4. Coordinate with Product, Product Marketing, Policy, Finance, and HR teams to ensure aligned brand and marketing efforts.
5. Collaborate with marketing peers across Reality Labs and the Consumer Marketing organization to maximize impact.
6. Educate and inform the team about consumer insights, dynamics, and shifts to guide our work.
7. Measure marketing effectiveness and efficiency through short- and long-term metrics in partnership with Marketing Insights.

Minimum Qualifications:

1. Bachelor's degree or equivalent marketing experience.
2. Significant experience in consumer marketing, especially with consumer technology brands/products/channels.
3. Experience developing brand strategy for renowned companies.
4. Experience working on marketing efforts for the India market.
5. Proven leadership of high-performing teams with a growth mindset.
6. Experience influencing and presenting to VP & C-level stakeholders.
7. Ability to clarify complex topics quickly in a dynamic environment.
8. Proficiency in Hindi.

Preferred Qualifications:

1. Experience in luxury, retail, or other popular brands.
2. Advanced qualifications in marketing strategy.
3. Experience leveraging music, fashion, or sports to build brands.

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. From Facebook to immersive experiences like augmented and virtual reality, Meta is shaping the future of social technology. Join us to help build a future beyond today's digital connection, beyond screens, distance, and physics.