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An innovative firm is seeking a Marketing Manager for Wearables to lead international market strategies and drive product adoption. This role requires a seasoned marketer with a proven track record in consumer marketing and brand strategy, particularly in technology sectors. You will collaborate with cross-functional teams, ensuring alignment across various departments while leveraging consumer insights to inform marketing efforts. If you're passionate about shaping the future of wearable technology and thrive in a dynamic environment, this is the opportunity for you.
At Reality Labs, we bring together the brightest cross-disciplinary minds in one place to deliver our mission: build tools that help people feel connected, anytime, anywhere. Developers, researchers, engineers and designers all working together to help build a more expansive future for all of us.As Marketing Manager, Wearables, you’ll be responsible for leading our International markets and expansion across our Wearables product groups. You will be responsible for defining regional-specific marketing plans that align with the overall global strategy, partnering with cross-functional partner teams to lead best-in-class go-to-market for new hardware and software launches, and leading the development of breakthrough global integrated marketing programs and campaigns that deliver against business goals.As the ideal candidate, you will be an accomplished marketer who possesses sharp strategic and instincts honed at the world's best brands, who has experience demonstrating the short-and long-term return effectiveness and efficiency, and can demonstrate experience building, supporting, and inspiring cross-functional partners to do the best work of their careers.Collaboration is key, and you will need to excel in cross-functional partnerships with Sales, Product Marketing, Product, Privacy, Media, Communications, and other key stakeholders.This role is integral to our Global Marketing leadership team, contributing to the growth and success of a rapidly expanding organization.
Integrated Marketing Manager, Wearables Responsibilities
Lead the vision and marketing strategy for Wearables products
Drive adoption and engagement of our platforms in key markets.
Partner with the international Sales teams to lead market growth and campaign implementation.
Partner closely with Product, Product Marketing, Policy, Finance, and HR teams to ensure all brand and marketing efforts are aligned and coordinated with those groups and vice-versa.
Collaborate with Marketing peers across Reality Labs and the Consumer Marketing organization to push the thinking of the work and maximize the impact of the efforts you lead.
Serve as an ambassador to educate and inform the team about the most important consumer insights, dynamics, and shifts to drive our work.
Demonstrate the effectiveness and efficiency of marketing investment for the business through both short- and long-term measurement, across brand & performance metrics in partnership with Marketing Insights.
Minimum Qualifications
Bachelor's degree or equivalent marketing experience
Significant experience in consumer marketing
Experience in a brand marketing role for consumer brands, developing brand strategy for world-renowned companies
Experience working on consumer technology brands/products/channels
Experience working on a broad range of marketing efforts for the India market
Proven track record of leading high performing teams, bringing a growth mindset
Experience leading fast-growing, cross-functional teams, either formally through reporting structure or informally through influence
Experience working with, influencing and presenting to executive level stakeholders (VP & C-level)
Experience driving highly ambiguous, broad and highly complex topics to extreme clarity of strategy and execution, at pace, in a dynamic environment
Proficient in Hindi
Preferred Qualifications
Experience in luxury, retail, or other popular brands
Advanced qualifications in marketing strategy
Experience leveraging music, fashion, sports to build brands
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
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Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form .
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Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here .
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form .