Senior Manager, Integrated Marketing

Ancestry; London; Hybrid; GBP 45,000 - 75,000; Full time

Job summary

Join a forward-thinking company as a Senior Integrated Marketing Manager, where you will lead dynamic marketing campaigns across local and international markets. This role offers the chance to enhance brand visibility and drive business growth within an award-winning marketing team. You will oversee media operations, creative development, and monitor key performance indicators to ensure strategic alignment with business objectives. With a flexible working environment, you can choose to work from home or in the office, fostering collaboration and innovation. If you are passionate about enriching lives through marketing, this opportunity is perfect for you.

Benefits

25 days paid time off

Christmas off

Annual bonus

Company stock

Health and dental options

Pension

Qualifications

• 8+ years of marketing experience with proven success in strategy.
• Extensive experience in full-funnel marketing campaigns.

Responsibilities

• Lead end-to-end development of integrated marketing campaigns.
• Oversee creative development for brand and upper-funnel campaigns.
• Manage day-to-day media operations with agency partners.

Skills

Marketing Strategy

Customer Acquisition

Integrated Marketing Campaigns

Data Analysis

Performance Marketing

Education

Bachelor's Degree

Job description

About Ancestry:
When you join Ancestry, you join a human-centered company where every person’s story is important. Ancestry, the global leader in family history, empowers journeys of personal discovery to enrich lives. With our unparalleled collection of more than 40 billion records, over 3 million subscribers and over 23 million people in our growing DNA network, customers can discover their family story and gain a new level of understanding about their lives. Over the past 40 years, we’ve built trusted relationships with millions of people who have chosen us as the platform for discovering, preserving and sharing the most important information about themselves and their families.

We are committed to our location flexible work approach, allowing you to choose to work in the nearest office, from your home, or a hybrid of both (subject to location restrictions and roles that are required to be in the office). We will continue to hire and promote beyond the boundaries of our office locations, to enable broadened possibilities for employee diversity.

Together, we work every day to foster a work environment that's inclusive as well as diverse, and where our people can be themselves. Every idea and perspective is valued so that our products and services reflect the global and diverse clients we serve.

Ancestry encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants. Passionate about dedicating your work to enriching people’s lives? Join the curious.

We are looking for a dynamic and results-driven Senior Integrated Marketing Manager to lead and execute campaigns across local and international markets to enhance brand visibility and drive business growth. Reporting to the Director of UK Marketing, you will have ownership of day-to-day brand media operations, programming, and sponsorship responsibilities, ensuring that marketing efforts are strategic, cohesive, and aligned with business objectives. You will have the opportunity to make a significant impact in an award-winning marketing team and shape the future of our brand.

We offer flexible working which allows you to choose where you prefer to work (at home or in office); however, you must reside in the UK and be willing to attend the office for in-person collaboration once a week.

What you will do

• You will lead end-to-end development of integrated marketing campaigns in the UK and Ireland
• Support the broader marketing team in delivering Core Market campaigns
• Oversee creative development for brand and upper-funnel campaigns
• Manage day-to-day media operations with our agency partner
• Monitor important KPIs such as brand awareness and campaign metrics
• Manage local media related to Programming & Sponsorships
• Agree on investment levels and manage financial administration with agencies

Who you are

• You have 8+ years of marketing experience
• Proven success in marketing strategy and customer acquisition
• Extensive experience in full-funnel marketing campaigns
• Strong understanding of balancing brand building with performance marketing to ensure the best investment mix
• Ability to leverage data to drive business growth and marketing strategies

Qualifications

• A bachelor’s degree is required
• Familiarity with international marketing is preferred
• Experience in recurring revenue models or genealogy/DNA testing industry a plus

This is a full time, permanent position with full benefits, including 25 days paid time off plus Christmas off, annual bonus, company stock, health and dental option, and pension. We have an office in central London, but our working location policy is fully flexible.

Our recruitment process includes a phone-screen with our Recruiter and 3 stages of interview.