Senior Manager e-Commerce

Hasbro; London; Hybrid; GBP 45,000 - 75,000; Full time

Job summary

Hasbro is seeking an eCommerce Manager to join their Global Consumer Products team in London. This full-time hybrid position focuses on developing marketing strategies, optimizing product performance, and collaborating with partners to enhance eCommerce initiatives. Candidates should possess a Bachelor’s degree and proven experience in the field, showcasing strong analytical and communication skills.

Qualifications

• Proven experience in eCommerce merchandising or marketing experience with CPG or marketplaces.
• Experience with merchandising optimizations specifically for top e-retailers like Amazon.
• Display outstanding verbal, written, and presentation skills.

Responsibilities

• Define and deploy best-in-class marketing and merchandising strategies.
• Collaborate with licensees on successful product launches and marketing.
• Lead reporting and analysis of performance, with clear action plans & KPIs.

Skills

eCommerce merchandising

Marketing

Communication

Analytical skills

Project management

Education

Bachelor’s Degree in Business, eCommerce, or Marketing

Tools

eCommerce analytics tools

Amazon ads

Job description

The Consumer Products division of this local Hasbro entity provides services for the licensing business of Hasbro International Inc. (HII). We are currently recruiting for this position, based in the local office in this market.

At Hasbro, we’re changing the face of play and entertainment. We’re looking for leaders who want to explore, experiment, and innovate new ideas. Comprised of highly skilled, creative, and committed individuals for over 90 years, we believe the best is yet to come!

This is a hybrid full-time role, based in our Capper Street, London offices. Required in-office days are Tuesdays/ Wednesdays, and Thursdays.

As part of the Global Consumer Products eCommerce team, your primary focus will be defining and deploying best-in-class marketing and merchandising strategies, in partnership with category management and licensees across key eCommerce accounts (will vary by market). This includes working with licensees and their sales/marketing teams to ensure successful product launches, product catalogue maintenance, site merchandising, media planning, and marketing. You will also provide guidance and build tools and resources to assist licensees with annual e-comm business planning aligned to CP priorities, account priorities, and Hasbro pulse/marketing calendars

A Day in the Life of an eCommerce Manager at Hasbro:

• Collaborate with the retail lead, eCommerce managers across markets, and category leads to assess the regional landscape by analyzing current business performance, gaps, trends, and competition. Leverage these insights to identify and support opportunities that drive sales and profitability. Work closely with internal and external media teams on digital analytics to further optimize growth opportunities.
• Create and deploy universal e-commerce best practices/fundamentals and establish benchmarks for success, continuously developing new assets, strategies, and frameworks to evolve to the e-commerce landscape.
• With the retail lead, partner with Hasbro Brand, Franchise & Hasbro toy counterparts to maximize revenue opportunities and create a consistent brand and product image across e-tailers.
• Collaborate on maintaining, managing & promoting cross-category brand stores on Amazon and work with creative designers to adapt to other retailers.
• Use retail analytics to guide licensees on how to enhance and optimize merchandising efforts
• Co-manage marketing and promotional calendars (with licensed partners, Hasbro T&G leads, and digital media agency) to drive awareness, conversion, and increase brand and product relevancy.
• Navigate and manage marketplace brand registries. Collaborate with Hasbro Legal and support enforcement on managing counterfeits and brand listings.
• Lead reporting and analysis of performance, with clear action plans & KPIs, by core brand Licensee and/or Category
• Lead strategy implementation with licensees, key retailers, and create a scorecard for ongoing evaluation and improvement.
• Work with partners (category, retail, and licensees) to set expectations and alignment on JBP’s to drive e-comm success
• Conduct in-depth eCommerce sessions to provide category managers with valuable insights, identifying new opportunities for brands with both existing and potential partners.
• Manage Amazon relationships across media, retail, and content (ad-hoc).

What You'll Bring:

• Bachelor’s Degree in Business, eCommerce, Marketing, or related subject, along with:
• Proven experience in eCommerce merchandising or marketing experience with CPG, or marketplaces
• Experience with merchandising optimizations, specifically top 5 e-retailers such as Amazon
• Experience in online direct marketing tactics to drive sales and ROI
• Experience with Amazon ads and social media marketing preferred
• Experience with e-commerce analytics tools and interpretation of digital performance metrics
• Compelling communication skills to collaborate and influence effectively with cross-functional teams, both internally and externally
• Demonstrate the ability to build strong and positive relationships across the organization and with partners
• Ability to seamlessly adapt to the changing retail environment and be an authority within this space
• Quickly identify opportunities and make informed decisions to maximize them
• Display outstanding verbal, written, and presentation skills
• Utilize strong project management abilities; capable of prioritizing and balancing multiple projects simultaneously, under tight time constraints and within budget parameters

We Play to Win with our Leadership Principles:

• Knowing is Half the Battle
• Break the Mold
• Take Charge
• Be Legendary
• Friendship is Magic
• Matrix of Leadership

We are an Equal Opportunity / Affirmative Action Employer
The above is intended to describe the general content of and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or role requirements.
Interviews at Hasbro take place in person and virtually as part of our recruitment process. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and you have a medical condition or an individual need for adjustment to our process, and you believe it may affect your ability to be at your best, please let your recruitment partner know so we can consider how best we can support you and make any adjustments that may be needed.

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