Senior e-Commerce Manager – B2B Financial Publishing

Marketing Talent | Marketing Recruitment Experts; Greater London; Hybrid; GBP 59,000 - 70,000; Full time

Job summary

A leading financial publishing brand is seeking a Senior e-Commerce Manager in London. This hybrid role involves optimizing subscription funnels and boosting sales through data analysis and collaboration with UX/UI teams, focusing on enhancing user experience and driving conversions. The position offers a competitive salary and opportunities for career growth.

Qualifications

• 5+ years in B2B e-commerce or CRO for subscription products.
• Expertise in A/B testing and checkout flow optimisation.
• Proficiency in Google Analytics or equivalent tools.

Responsibilities

• Analyse customer journey from search to subscription.
• Enhance landing pages and calls-to-action for team subscriptions.
• Track key metrics and provide actionable insights.

Skills

Data-driven

A/B testing

Conversion rate optimisation

Google Analytics

UX/UI collaboration

Project Management

Job description

Senior e-Commerce Manager – B2B Financial Publishing

Senior e-Commerce Manager – B2B Financial Publishing

Marketing Talent | Marketing Recruitment Experts provided pay range

This range is provided by Marketing Talent | Marketing Recruitment Experts. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Marketing Talent | Marketing Recruitment Experts

Experienced Marketing Recruiter ️ Publishing, Events & Market Intelligence | Trusted Advisor, Mentor and Advocate for Providing Exceptional…

Senior e-Commerce Manager – B2B Financial Publishing - London

Salary up to £70k Basic, with strong benefits on top

This role is Hybrid, with 3 days per week in the Central London office.

We’re seeking a data-driven B2B eCommerce Manager for a leading, global financial publishing brand in London, to help optimise subscription funnels and boost sales for digital platforms, network memberships, and events.

You’ll refine the customer journey from discovery to conversion, ensuring first-time subscribers opt for multi-user licences over individual plans.

Main Requirements

• Experience: 5+ years in B2B e-commerce, CRO (conversion rate optimisation), or digital growth for subscription based products or SaaS products.
• Conversion Optimisation: Expertise in A/B testing, landing pages, and checkout flow.
• Data Analysis: Proficiency in Google Analytics, Heap.io, Hotjar, or similar tools.
• SEO & Content Strategy: Knowledge of organic traffic impact on conversions.
• UX/UI Collaboration: Ability to work with designers and developers.
• Project Management: Experience in leading funnel optimisation initiatives.

Key Responsibilities

• Analyse customer journey from search to subscription purchase.
• Enhance landing pages, calls-to-action, and pricing to drive team subscriptions.
• Run A/B tests on messaging, UX/UI, and checkout flow to improve conversions.

Website & eCommerce Performance

• Streamline the subscription purchase process to minimise friction.
• Implement upsell strategies for multi-user licences.
• Collaborate with developers to enhance platform usability.

Data & Performance Analytics

• Track metrics including conversion rates, bounce rates, and AOV.
• Use analytics tools (Google Analytics, Heap.io, heatmaps) to refine sales funnels.
• Provide actionable insights through regular performance reports.

SEO & Content Alignment

• Improve conversion rates from high-traffic articles.
• Work with content and marketing teams for a seamless transition from discovery to purchase.

Customer Experience & Retention

• Reduce churn and enhance customer lifetime value through optimised onboarding.
• Ensure a smooth team subscription process, including user management and billing.
• Gather customer feedback to refine the purchasing journey.
• Increased conversion rate from article readers to subscribers.
• Growth in multi-user subscription purchases.
• Reduced bounce rate and cart abandonment.
• Regular data-driven insights leading to measurable improvements.
• Improved organic traffic-to-subscription conversion rate.

This is a great role with a great company, with lots of career prospects and working on international projects. Apply now!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Information Technology

• Industries

  Book and Periodical Publishing, Technology, Information and Media, and Financial Services

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