Senior e-Commerce Manager - B2B Publishing / Subscriptions

Marketing Talent | Marketing Recruitment Experts; Greater London; Hybrid; GBP 70,000 - 81,000; Full time

Job summary

A leading marketing recruitment firm is seeking a Senior e-Commerce Manager for a prominent publishing client in Central London. This role focuses on enhancing B2B subscription sales through robust eCommerce strategies, requiring a data-driven approach and a proven record in conversion rate optimization. Strong experience with tools like Google Analytics is essential, and candidates should have a collaborative mindset to work with content and development teams.

Qualifications

• 5+ years of experience in B2B eCommerce, especially in subscription models.
• Proficient in conversion rate optimization and data analytics tools.
• Ability to collaborate with UX/UI teams for effective website changes.

Responsibilities

• Transform subscription funnels to increase multi-user licenses.
• Optimize customer journeys and reduce checkout abandonment rates.
• Analyze data metrics to drive informed decision-making and strategies.

Skills

A/B testing

Conversion Rate Optimization (CRO)

SEO & Content Strategy

Tools

Google Analytics

Heap.io

Hotjar

Job description

Senior e-Commerce Manager - B2B Publishing / Subscriptions

Senior e-Commerce Manager - B2B Publishing / Subscriptions

2 days ago Be among the first 25 applicants

Get AI-powered advice on this job and more exclusive features.

Marketing Talent | Marketing Recruitment Experts provided pay range

This range is provided by Marketing Talent | Marketing Recruitment Experts. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Marketing Talent | Marketing Recruitment Experts

Experienced Marketing Recruiter ️ Publishing, Events & Market Intelligence | Trusted Advisor, Mentor and Advocate for Providing Exceptional…

Senior e-Commerce Manager - B2B Publishing/Subscriptions - London

Salary c£70k Basic, plus strong benefits.

Hybrid working - 3 days per week in Central London office

We’re looking for a data-driven B2B Ecommerce Manager to transform our client's subscription funnels and supercharge sales for their digital platforms, network memberships, and events.

Your goal? To make sure first-time subscribers skip the solo plan and go straight for multi-user licences.

Your Mission

• Crack the code on customer journeys—from their first search to hitting ‘Subscribe’.
• Fine-tune landing pages, pricing, and calls-to-action to boost team subscriptions.
• A/B test everything (well, not everything, but you get the idea) to refine messaging and UX.
• Make subscribing effortless—no frustrating checkout experiences here!
• Encourage upsells, cross-sells, and multi-user plans with smart strategies.
• Team up with developers to keep the eCommerce platform slick and seamless.
• Track key metrics like conversion rates, bounce rates, and average order value (AOV).
• Dive deep into Google Analytics, Heap.io, and heatmaps to refine funnels.
• Share killer insights and recommendations that turn data into decisions.
• Make sure the subscription pages align with search-driven intent.
• Optimise high-traffic articles to drive more conversions.
• Work with content and marketing teams to create a seamless discovery-to-purchase flow.

Customer Experience & Retention

• Keep customers happy and engaged with smooth onboarding.
• Fine-tune team subscription processes, from user management to billing.
• Gather feedback and make purchasing even better.

What Success Looks Like

Higher conversion rates from article readers to subscribers.

Lower bounce rates and cart abandonment—smooth sailing all the way.

Actionable insights leading to measurable improvements.

More organic traffic converting to subscriptions—SEO, we love you.

What We’re Looking For

️ Experience: 5+ years in B2B eCommerce, CRO, or digital growth for subscriptions - MUST HAVE B2B EXPERIENCE!

️ Conversion Rate Expertise: You live for A/B testing, landing page optimisation, and checkout tweaks.

️ Data Wizardry: Google Analytics, Heap.io, Hotjar—you know your way around.

️ SEO & Content Savvy: You understand how organic traffic fuels conversions.

️ UX/UI Collaboration: You work seamlessly with designers and developers.

️ Project Management Pro: You can lead optimisation projects like a pro.

This is an exciting role with an amazing and growing international publishing brand in London. Apply now!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Information Technology, and Product Management

• Industries

  Book and Periodical Publishing, Technology, Information and Media, and Financial Services

Referrals increase your chances of interviewing at Marketing Talent | Marketing Recruitment Experts by 2x

Sign in to set job alerts for “Commerce Manager” roles.

London, England, United Kingdom 1 week ago

Greater London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 3 weeks ago

Retail [Fashion] Store Manager - 40h - Central London H/W

London, England, United Kingdom 1 day ago

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 1 month ago

London, England, United Kingdom 1 day ago

London, England, United Kingdom 1 day ago

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 3 days ago

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 1 week ago

Senior e-Commerce Manager – B2B Financial Publishing

London, England, United Kingdom 1 week ago

Greater London, England, United Kingdom 1 week ago

London, England, United Kingdom 1 month ago

London, England, United Kingdom 1 month ago

London, England, United Kingdom 2 months ago

Greater London, England, United Kingdom 1 week ago

TikTok Shop - Procurement Manager, Europe Logistics

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 1 day ago

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 5 days ago

International Ecommerce Manager, Dr. Barbara Sturm

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 1 week ago

Twickenham, England, United Kingdom 1 month ago

Customer Service Manager - International E-commerce

Greater London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 1 day ago

Client Solutions Manager (CSM) - Ecommerce & Omni-Channel, Turkey

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 1 week ago

Retail Buyer / Category Manager - 12 month FTC

London, England, United Kingdom 1 week ago

Greater London, England, United Kingdom 2 days ago

Retail Sales Manager, Footwear Department, Selfridges London

London, England, United Kingdom 1 month ago

London, England, United Kingdom 2 days ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.