Senior. Manager, Commercial Trade

Dr. Martens plc; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid working

Welcome free pair of Docs

Share scheme: Buy as you Earn

Docs 65% off

Accessories 50% off

Pension scheme

Life Assurance

25 Days Annual Leave + Bank Holidays

Private healthcare

Volunteer days

Job summary

Dr. Martens plc is seeking a Senior Manager, Commercial Trade to define and deliver the global trade strategy across Wholesale and DTC.

You will align brand priorities with market execution and drive sell-through and brand impact through strong governance and cross-functional collaboration. In this role you will lead seasonal planning, enable effective channel activation, and work with Brand, Sales, Product, Retail and Marketing to deliver integrated plans that maximise commercial performance

Qualifications

• Experience leading global or multi-market trade marketing strategies.
• Deep knowledge of Wholesale and DTC channels and trade plans.
• Proven ability to align senior stakeholders and deliver global-to-local frameworks.

Responsibilities

• Define and deliver the global commercial trade strategy across Wholesale and DTC.
• Own seasonal trade planning aligning product launches with campaigns.
• Provide markets with clear frameworks, tools, assets and guidance.
• Collaborate with Brand, Sales, Product, Retail and Marketing for integrated plans.
• Lead and develop the trade marketing team and drive performance insights.

Skills

Global trade marketing

Wholesale & DTC knowledge

Stakeholder management

Analytical mindset

People leadership

Job description

Dr. Martens is more than a brand - it’s a global icon with over 60 years of attitude, heritage, and cultural impact. We’re a thriving, values‑driven business powered by diverse thinkers, bold doers, and people who bring their whole selves to work. If you’re ready to make your mark, you’re in the right place. At DM, our values guide everything we do: Be Yourself, Act Courageously, Show You Care. They’re not just words - they’re how we turn passion into progress.

WHERE YOU SIT

As our Sr. Manager, Commercial Trade, you’ll be part of the Global Integrated Consumer and Channel Marketing team working closely with brilliant people across the business and reporting into Head of Integrated Consumer and Channel Marketing. You’ll be right at the heart of fast‑moving projects that shape how we show up for our consumers - today and tomorrow.

WHERE YOU CONTRIBUTE

The Sr. Manager, Commercial Trade is responsible for defining and delivering the global commercial trade strategy across wholesale and DTC channels. This role ensures that commercial priorities, seasonal trading moments and product launches are translated into compelling, effective trade plans that drive sell-through, conversion and brand impact. Operating at the intersection of Brand, Sales and Marketing, the role plays a critical part in aligning global trade frameworks with local market execution. It ensures that trade activity supports wider brand and growth objectives while maximising commercial performance across key partners and channels.

Core Accountabilities

• Define and lead the global commercial trade strategy, aligning brand priorities, channels and growth objectives across Wholesale and DTC.
• Own seasonal trade planning, ensuring alignment between product launches, brand campaigns and key commercial moments, supported by clear governance and timelines.
• Drive effective channel activation and global-to-local execution by providing markets and wholesale partners with clear frameworks, tools, assets and guidance.
• Partner cross-functionally with Brand, Sales, Product, Retail and Marketing teams to deliver integrated planning, execution and strong commercial performance.
• Lead and develop the trade marketing team while using performance insights, learnings and best practice to continuously improve trade effectiveness and future planning cycles

Key Skills & Capabilities

• Extensive experience leading global or multi-market trade marketing strategies, with a strong understanding of how commercial trade activity drives sell-through, conversion and revenue growth.
• Deep knowledge of Wholesale and Direct-to-Consumer (DTC) channels, with the ability to translate brand and product strategies into effective trade marketing plans.
• Proven track record of influencing and aligning senior cross-functional stakeholders, delivering globally consistent frameworks with successful local market execution.
• Strong commercial, analytical and project management skills, using performance data and market insights to manage complex initiatives, timelines and priorities.
• Experienced people leader and confident communicator, with a track record of developing high-performing teams and building strong relationships with internal and external stakeholders.

WHAT’S IN IT FOR YOU?

• Hybrid working
• Welcome free pair of Docs
• ‘Buy as you Earn’ Share scheme
• 65% off all Docs
• 50% off Accessories
• Pension Scheme through Aviva
• Life Assurance
• 25 Days Annual Leave + Bank Holidays
• Private healthcare
• 2 paid volunteer days per year

READY TO FILL YOUR BOOTS?

If you’re excited to own your impact, shape the future of an iconic brand, and grow your career in a place that champions individuality - we’d love to hear from you.

At Dr. Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability. Diverse and inclusive teams have a positive impact on our brand; helping us to speak authentically to our consumers. We strive to develop a business where our people can thrive and feel empowered to express themselves. Because we believe everyone should feel supported and included whatever their role in the Dr. Martens community.