Global Social Media Community Manager

Dr. Martens plc; Greater London; Hybrid; GBP 42,000 - 62,000; Full time

Benefits offered by this job

Hybrid working

Docs 65% off

Docs discount

Accessories 50% off

Pension – Aviva

Life Assurance

25 Days + BH

Private healthcare

Volunteer days

Job summary

Dr. Martens plc is seeking a Global Social Media Community Manager to drive the strategy and growth of our worldwide social media communities. You will collaborate with Editorial, Brand, PR and Customer teams to ensure authentic, on-brand engagement across platforms.

You will lead governance, risk management, and performance insights to inform content and community decisions, while mentoring team members across functions in a fast-paced, values-driven environment.

Qualifications

• Proven experience building and growing global social media communities for consumer brands.
• Strong written communication, brand voice and editorial judgement.

Responsibilities

• Define and evolve the global community strategy aligned with brand, content and engagement goals.
• Oversee brand voice across all social channels with authentic, on-brand interactions.

Skills

Community management

Brand voice

Risk management

Data insights

Leadership

Job description

Dr. Martens is more than a brand - it’s a global icon with over 60 years of attitude, heritage, and cultural impact. We’re a thriving, values‑driven business powered by diverse thinkers, bold doers, and people who bring their whole selves to work. If you’re ready to make your mark, you’re in the right place.

At DM, our values guide everything we do: Be Yourself, Act Courageously, Show You Care. They’re not just words - they’re how we turn passion into progress.

WHERE YOU SIT

As our Global Social Media Community Manager, you’ll be part of the Editorial, PR & Partnerships working closely with brilliant people across the business and reporting into Senior Manager Social Media & Editorial Content . You’ll be right at the heart of fast‑moving projects that shape how we show up for our consumers - today and tomorrow.

WHERE YOU CONTRIBUTE

The Global Social Media Community Manager is responsible for building, managing and engaging Dr. Martens’ global social media communities. This role ensures the brand shows up authentically, responsively and consistently across platforms, fostering meaningful two‑way engagement with consumers.

Working closely with Social Media, Editorial, Brand, PR and Customer teams, the role plays a key part in strengthening brand connection, loyalty and advocacy. It ensures community engagement supports brand storytelling, cultural relevance and commercial priorities while reflecting brand values and tone of voice.

Core Accountabilities

• Lead Global Community Strategy by defining and evolving the social media community management approach, ensuring alignment with brand, content and engagement objectives.
• Oversee Community Engagement & Brand Voice across all social channels, delivering timely, authentic and on‑brand interactions while maintaining a consistent tone of voice.
• Manage Risk, Governance & Escalations through clear community guidelines, best practice processes and effective handling of sensitive issues in partnership with PR, Legal and Customer Service teams.
• Drive Community Insights & Performance by monitoring trends, cultural conversations, sentiment and engagement metrics to identify opportunities and inform content and community strategies.
• Build Capability Through Collaboration & Leadership by partnering with cross-functional teams, continuously improving community operations, and mentoring community management and social customer service teams.

Key Skills & Capabilities

• Community Management Expertise – Proven experience managing and growing global social media communities for a consumer-facing brand, delivering engaging and authentic audience interactions.
• Brand, Communication & Editorial Excellence – Strong understanding of brand voice, tone and cultural relevance, with exceptional written communication and editorial judgement.
• Risk Management & Problem Solving – Confident in handling sensitive conversations, escalations and reputation risks, applying sound judgement in fast-moving environments.
• Data, Reporting & Insight Generation – Able to analyse community performance, sentiment and engagement data, producing clear, audience-appropriate reporting and actionable recommendations.
• Leadership & Cross-Functional Collaboration – Experience leading teams or agency partners and working closely with Social, Brand, PR, Editorial and Customer Service stakeholders to deliver aligned outcomes.

WHAT’S IN IT FOR YOU?

• Hybrid working
• Welcome free pair of Docs
• ‘Buy as you Earn’ Share scheme
• 65% off all Docs
• 50% off Accessories
• Pension Scheme through Aviva
• Life Assurance
• 25 Days Annual Leave + Bank Holidays
• Private healthcare
• 2 paid volunteer days per year

READY TO FILL YOUR BOOTS?

If you’re excited to own your impact, shape the future of an iconic brand, and grow your career in a place that champions individuality - we’d love to hear from you.

At Dr. Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability. Diverse and inclusive teams have a positive impact on our brand; helping us to speak authentically to our consumers.

We strive to develop a business where our people can thrive and feel empowered to express themselves. Because we believe everyone should feel supported and included whatever their role in the Dr. Martens community.