Senior Lifecycle Marketing Manager — B2B Subscriptions

Marketing Talent | Publishing, Events & Tech Recruitment; Greater London; Hybride; GBP 68 000 - 83 000; Plein temps

Résumé du poste

Marketing Talent is seeking a Senior Customer Lifecycle Marketing Manager to own the end-to-end subscriber journey for a leading B2B financial publishing brand in London. This hybrid role requires hands-on lifecycle campaigns, analytics and cross-functional collaboration to drive activation and retention.

You will design onboarding, engagement and re-engagement programmes in Salesforce and Pardot, build dashboards, and present recommendations to senior leadership, including the Managing Director.

Qualifications

• Experience delivering end-to-end lifecycle campaigns for B2B subscribers.
• Strong analytics to interpret usage data and drive decisions.
• Hands-on with Salesforce and Pardot to build campaigns and dashboards.

Responsabilités

• Own and continuously improve the end-to-end subscriber journey across all products.
• Monitor activation/engagement and build dashboards to track usage and drop-offs.
• Segment audiences by behaviour and product usage to drive recommendations.
• Design and run onboarding, nurture, engagement and re-engagement programmes as automated journeys in Salesforce and Pardot.
• Lead engagement reviews with marketing, product and sales; present to senior leadership including the MD.
• Be the central expert for lifecycle marketing and subscriber engagement.

Connaissances

Lifecycle marketing

Subscriber journey

Data-driven

Salesforce

Pardot

Stakeholder management

Outils

Salesforce

Pardot

Description du poste

Marketing Talent is seeking a Senior Customer Lifecycle Marketing Manager to own the end-to-end subscriber journey for a leading B2B financial publishing brand in London. This hybrid role requires hands-on lifecycle campaigns, analytics and cross-functional collaboration to drive activation and retention.

You will design onboarding, engagement and re-engagement programmes in Salesforce and Pardot, build dashboards, and present recommendations to senior leadership, including the Managing Director.