Senior Integrated Media Planning Director

Audience Collective; Leeds; Hybrid; GBP 60,000 - 70,000; Full time

Job summary

Ponderosa Media, part of Audience Collective, is looking for an Integrated Planning Director in Leeds. You will lead the development and delivery of integrated media planning across offline and digital channels, translating client objectives into evidenced, costed plans that define audiences, channel roles, investment and measurement.

You’ll own planning quality, lead senior relationships with priority clients, and remain hands‑on across audience analysis, plan construction, offline planning and

Qualifications

• Significant agency‑side media planning experience.
• Experience creating integrated plans across offline and digital channels.
• Strong track record in leading high‑quality planning for priority clients.

Responsibilities

• Own integrated planning approach across brand and performance channels.
• Translate objectives into audience choices, channel roles and priorities.
• Build cross‑channel plans showing offline and digital contribution.
• Define budget allocation and phasing based on evidence and delivery needs.
• Lead senior planning relationships with priority clients and pitches.
• Review and challenge plans to maintain consistent quality across the agency.

Skills

Integrated planning

Media planning

TV planning

TGI

Ad Intel

Mediaocean

Profitability 2

Paid search

Paid social

Programmatic

Ad tech

Attribution tracking

Measurement design

Budget management

Client management

Tools

Mediaocean

Profitability 2

Job description

Ponderosa Media, part of Audience Collective, is looking for an Integrated Planning Director in Leeds. You will lead the development and delivery of integrated media planning across offline and digital channels, translating client objectives into evidenced, costed plans that define audiences, channel roles, investment and measurement.

You’ll own planning quality, lead senior relationships with priority clients, and remain hands‑on across audience analysis, plan construction, offline planning and