Director, Integrated Media Planning & Strategy

Jobtailor; Leeds; On-site; GBP 45,000 - 65,000; Full time

Job summary

Jobtailor is seeking a senior media planning lead to drive integrated campaigns across offline and digital channels. You will translate client objectives into costed media plans, define audiences and investment, and own planning quality across senior client relationships.

You will conduct audience and competitive analyses, oversee TV and offline media planning, and integrate paid search, paid social and programmatic channels.

Qualifications

• Significant agency-side media planning experience across offline and digital channels.
• Proven ability to define audiences, channel roles, budget allocation, phasing and outcomes.
• Hands-on experience with TGI and Ad Intel or equivalent platforms.
• Experience using Mediaocean and Profitability 2 or similar planning and buying systems.
• Strong knowledge of paid search, paid social and programmatic channels.

Responsibilities

• Lead integrated media planning across offline and digital channels.
• Translate client objectives into costed, executable media plans.
• Define audiences, channel roles, investment and measurement.
• Own planning quality and senior client relationships.
• Conduct audience and competitive analysis using industry tools.
• Oversee TV and offline media planning and activation input.
• Integrate paid search, paid social and programmatic into total plans.
• Define measurement approaches and testing priorities.
• Manage plans, bookings, forecasts and commercial records.
• Present recommendations and advise on priorities and risks.
• Contribute to forecasting, pitches and client retention.
• Embed planning templates, review points and handovers for QA.
• Coach planners and client teams in analysis and planning.

Skills

Integrated media planning

Audience analysis

Budget management

Client relationships

Coaching

Presentation skills

TGI proficiency

Commercial judgement

Forecasting

Programmatic

Tools

Mediaocean

Profitability 2

AI research tools

Job description

Jobtailor is seeking a senior media planning lead to drive integrated campaigns across offline and digital channels. You will translate client objectives into costed media plans, define audiences and investment, and own planning quality across senior client relationships.

You will conduct audience and competitive analyses, oversee TV and offline media planning, and integrate paid search, paid social and programmatic channels.