Integrated Planning Director

Jobtailor; Leeds; On-site; GBP 45,000 - 65,000; Full time

Job summary

Jobtailor is seeking a senior media planning lead to drive integrated campaigns across offline and digital channels. You will translate client objectives into costed media plans, define audiences and investment, and own planning quality across senior client relationships.

You will conduct audience and competitive analyses, oversee TV and offline media planning, and integrate paid search, paid social and programmatic channels.

Qualifications

• Significant agency-side media planning experience across offline and digital channels.
• Proven ability to define audiences, channel roles, budget allocation, phasing and outcomes.
• Hands-on experience with TGI and Ad Intel or equivalent platforms.
• Experience using Mediaocean and Profitability 2 or similar planning and buying systems.
• Strong knowledge of paid search, paid social and programmatic channels.

Responsibilities

• Lead integrated media planning across offline and digital channels.
• Translate client objectives into costed, executable media plans.
• Define audiences, channel roles, investment and measurement.
• Own planning quality and senior client relationships.
• Conduct audience and competitive analysis using industry tools.
• Oversee TV and offline media planning and activation input.
• Integrate paid search, paid social and programmatic into total plans.
• Define measurement approaches and testing priorities.
• Manage plans, bookings, forecasts and commercial records.
• Present recommendations and advise on priorities and risks.
• Contribute to forecasting, pitches and client retention.
• Embed planning templates, review points and handovers for QA.
• Coach planners and client teams in analysis and planning.

Skills

Integrated media planning

Audience analysis

Budget management

Client relationships

Coaching

Presentation skills

TGI proficiency

Commercial judgement

Forecasting

Programmatic

Tools

Mediaocean

Profitability 2

AI research tools

Job description

• Lead the development and delivery of integrated media planning across offline and digital channels
• Translate client business and communications objectives into evidence-led, costed and executable media plans
• Define audiences, channel roles, investment, phasing, activation requirements and measurement
• Own planning quality across Ponderosa Media and lead senior planning relationships with priority clients
• Conduct audience, market and competitive analysis using TGI, Ad Intel and other relevant sources
• Lead television and other offline media planning, buying input and implementation oversight
• Integrate paid search, paid social, programmatic and other digital channels into total media plans
• Define measurement approaches, hypotheses, success measures, testing requirements and learning priorities
• Manage plans, bookings, forecasts, reconciliations and commercial records using planning and buying systems
• Present integrated media recommendations and advise clients on priorities, trade-offs, risks and expected outcomes
• Contribute to forecasting, investment planning, client retention, organic growth, pitches and proposals
• Define and embed integrated planning templates, briefing standards, review points, handovers and quality assurance
• Coach planners and client teams in audience analysis, channel planning and measurement
• Use AI and automation responsibly to improve research, analysis, planning consistency and workflow efficiency
• Build scalable planning and effectiveness capabilities across Ponderosa Media and Audience Collective

Requirements

• Significant agency-side media planning experience, including recent hands-on responsibility for integrated plans
• Strong experience planning across both offline and digital media channels
• Practical experience planning and buying television and other relevant offline media
• Proven ability to define audiences, channel roles, budget allocation, phasing and expected outcomes
• Hands-on experience using TGI and Ad Intel, or directly comparable audience and competitive intelligence platforms
• Experience using Mediaocean and Profitability 2, or directly comparable planning, buying and commercial systems
• Credible knowledge of paid search, paid social, programmatic, ad technology, tracking and platform attribution
• Experience defining measurement approaches across brand and performance activity
• Understanding of attribution limitations, incrementality, test design and contribution analysis
• Experience recognising when econometrics, marketing mix modelling or specialist analytical support is required
• Demonstrable responsibility for analysis, plan construction, buying input, planning documentation and quality assurance
• Experience leading senior client planning relationships and presenting significant investment recommendations
• Strong commercial judgement, forecasting ability and budget management skills
• Experience coordinating work across strategy, planning, buying, activation, finance, measurement and client service
• Experience contributing to pitches, proposals, client retention and organic growth
• Experience improving planning processes, templates, standards or team capability
• Ability to interpret complex evidence and make direct, commercially relevant recommendations
• Strong written, verbal and presentation skills
• Ability to remain close to practical planning and client outputs while providing senior leadership
• Nice to have: hands-on experience of geographic testing, incrementality studies or brand lift research
• Nice to have: experience briefing econometric, marketing mix modelling or attribution specialists
• Nice to have: experience operating within a group or network model involving specialist agencies and shared resources
• Nice to have: experience developing planning, insight or effectiveness services into repeatable propositions
• Nice to have: experience using AI-supported research, analysis or workflow tools
• Nice to have: experience coaching planners and multidisciplinary client teams
• Nice to have: experience leading complex integrated pitches

Core Competencies

Demonstrates expertise in integrated media planning across offline and digital channels, with a strong focus on audience analysis, budget allocation, and measurement approaches. Proven ability to lead client relationships and improve planning processes while utilizing advanced tools and methodologies.

Highest-signal resume keywords

• Integrated Media Planning
• Audience Analysis
• TGI and Ad Intel Proficiency
• Mediaocean and Profitability 2 Experience
• Commercial Judgement and Budget Management

Hard Skills

• Media Planning
• Audience Definition
• Budget Allocation
• Measurement Approaches
• Television Media Buying
• Programmatic Advertising
• Paid Search
• Paid Social
• Incrementality Studies
• Econometrics

Soft Skills

• Strong Written Communication
• Presentation Skills
• Client Relationship Management
• Coaching and Mentoring

Industry Keywords

• Integrated Media Plans
• Commercial Records
• Forecasting
• Client Retention
• Organic Growth
• Pitches and Proposals
• Quality Assurance
• Planning Templates

Tools & Technologies

• TGI
• Ad Intel
• Mediaocean
• Profitability 2
• AI-supported Research Tools