Senior Media Planning Manager

Initiative; Leeds; On-site; GBP 45,000 - 65,000; Full time

Job summary

Initiative, based in Leeds, is seeking a Manager, Planner to lead media planning and buying for client campaigns. You will research audiences, mine insights, and translate ideas into channel plans and activation, ensuring best practices throughout.

With support from an Executive and direction from your line manager, you will craft data-driven solutions to client problems. A core part of the role is utilising Initiative’s data and tool suite, including health-focused campaign data such as HCP

Qualifications

• Audiences research and insights gathering.

Responsibilities

• Own the client's media planning and buying.
• Lead audience research and campaign ideation from concept to activation.
• Utilise data sources and planning tools to underpin work and deliver data-driven solutions.

Job description

Initiative, based in Leeds, is seeking a Manager, Planner to lead media planning and buying for client campaigns. You will research audiences, mine insights, and translate ideas into channel plans and activation, ensuring best practices throughout.

With support from an Executive and direction from your line manager, you will craft data-driven solutions to client problems. A core part of the role is utilising Initiative’s data and tool suite, including health-focused campaign data such as HCP