Senior Insight Lead - Hospitality & Brand Strategy

The Junction in Harrow; Birmingham; Hybrid; GBP 55,000 - 70,000; Full time

Benefits offered by this job

Hybrid work model

Bonus up to 30% of salary

Private medical plan

Brand discounts (33% across brands)

Friends & family discount (20%)

Pension

Job summary

Mitchells & Butlers is seeking an Insight Manager to lead consumer and market research across its portfolio of brands from its Birmingham base. You will partner with senior stakeholders to identify insight gaps, deliver data-driven recommendations, and shape brand strategy with a commercial focus.

You will manage a mix of qualitative and quantitative studies, build comprehensive insight packs, and influence budgets and planning.

Qualifications

• Proven experience in insight/market research roles with a strong track record in turning data into meaningful insights.
• Experience with qualitative and quantitative research techniques and projects.
• Experience in hospitality/retail sectors is desirable; agency and client-side experience is a plus.

Responsibilities

• Identify commercially critical insight gaps and research projects with senior stakeholders.
• Build 360° Insight Packs for each brand to inform annual brand planning.
• Compile annual macro consumer trends pack for leadership forums.
• Develop speculative research proposals and secure funding from stakeholders.
• Analyze data and research outputs to deliver commercially actionable insights.
• Maintain relationships with internal stakeholders across marketing, drinks, food development and operations.
• Manage external data suppliers, agencies and fieldwork partners.
• Coordinate qualitative and quantitative research including surveys, focus groups and ethnographic studies.

Skills

Insight & market research

Qualitative research

Quantitative research

Stakeholder management

Strategic thinking

Commercial acumen

Project management

Leadership

Job description

Mitchells & Butlers is seeking an Insight Manager to lead consumer and market research across its portfolio of brands from its Birmingham base. You will partner with senior stakeholders to identify insight gaps, deliver data-driven recommendations, and shape brand strategy with a commercial focus.

You will manage a mix of qualitative and quantitative studies, build comprehensive insight packs, and influence budgets and planning.