Insights Manager

The Junction in Harrow; Birmingham; Hybrid; GBP 55,000 - 70,000; Full time

Benefits offered by this job

Hybrid work model

Bonus up to 30% of salary

Private medical plan

Brand discounts (33% across brands)

Friends & family discount (20%)

Pension

Job summary

Mitchells & Butlers is seeking an Insight Manager to lead consumer and market research across its portfolio of brands from its Birmingham base. You will partner with senior stakeholders to identify insight gaps, deliver data-driven recommendations, and shape brand strategy with a commercial focus.

You will manage a mix of qualitative and quantitative studies, build comprehensive insight packs, and influence budgets and planning.

Qualifications

• Proven experience in insight/market research roles with a strong track record in turning data into meaningful insights.
• Experience with qualitative and quantitative research techniques and projects.
• Experience in hospitality/retail sectors is desirable; agency and client-side experience is a plus.

Responsibilities

• Identify commercially critical insight gaps and research projects with senior stakeholders.
• Build 360° Insight Packs for each brand to inform annual brand planning.
• Compile annual macro consumer trends pack for leadership forums.
• Develop speculative research proposals and secure funding from stakeholders.
• Analyze data and research outputs to deliver commercially actionable insights.
• Maintain relationships with internal stakeholders across marketing, drinks, food development and operations.
• Manage external data suppliers, agencies and fieldwork partners.
• Coordinate qualitative and quantitative research including surveys, focus groups and ethnographic studies.

Skills

Insight & market research

Qualitative research

Quantitative research

Stakeholder management

Strategic thinking

Commercial acumen

Project management

Leadership

Job description

We have an opportunity for a credible expertin consumer research and datalooking for their next challenge as anInsight Manager, to join us on a permanent basis. Expert in drawing actionable insights from consumer research and data, the successful candidate will work closely with colleagues andsenior stakeholders to understand business challenges, mine secondary data to ensure the voice of the consumer is heard, and design and interpret research projects to provide clear, accurate and actionable insight.

AsInsight Manager, you’ll be abreast of relevant macro and market trends and proactively identify insight gaps and areas of opportunity within the guest experience and brand proposition. You will alsodevelop a deep understanding of the business to interpret research findings in a holistic and commercial context, have sound strategic thinking, and an ability to challenge the status quo.

At Mitchells & Butlers, we are at the heart of hospitality. With over 1,600 sites we’re the home of some of the nation’s favourite restaurants such as Miller & Carter and Toby Carvery, bustling bars including All Bar One, cosy country pubs and the local you didn’t know we owned. Think of a brand for any occasion, we’re all about providing moments to remember. If you’re passionate about our consumer and insights in the hospitality industry combined, we’d love to hear from you!

You’ll be well rewarded…

• Working in a hybrid role, giving you flexibility to work from our Birmingham City Centre office and remotely
• Buy up to an extra 2 weeks holiday –life is for living after all!
• Annual Bonus Scheme, up to 30% of salary – We’re all about rewarding the hard work everybody puts in
• Private medical plan- to help keep you safe and secure
• Love eatingout?You'll love it even more with a massive 33% discount across all our brands, so whether its date night at Miller & Carter or family roast at Toby Carvery we’ve got you covered.What’s more, you can alsochoose FIVE of your nearest and dearest and sign them up to 20% family and friend’s discount.
• Never a dull moment - fun, laughs and lifelong friends!
• Flexible working – to fit around the other important things in life

On top of all this, we offer; a pension, 26 days paid holiday, high-street shopping discounts; and we even give you free shares! There's also a free employee helpline- to support you with whatever life throws at you.

The Opportunity – Insight Manager

As Insight Manager, reporting into the Director of Insight and Strategic Planning, you will be:

• Proactively working with senior stakeholders to identify commercially critical insight gaps and research projects.
• Building 360⁰ Insight Packs for each brand to inform the annual brand planning process, ensuring the strategic direction is data driven with guests at the centre. Working together with the Guest Experience Manager to identify the key opportunity areas and threats to each brand.
• Compiling an annual macro consumer trends pack and presenting it in key forums, including to the Marketing Leadership Team and at internal conferences.
• Pulling together speculative research proposals and presenting them to senior stakeholders to secure funding.
• Analysing and shaping data and research outputs into commercially astute, accurate and actionable insights.
• In conjunction with other members of the Insight team, distilling key points from industry reports and distributing findings to senior stakeholders.
• Building and maintaining strong relationships with internal stakeholders across a range of teams, including marketing, drinks category, food development, and operations.
• Manging external relationships including briefing and negotiations with secondary data suppliers, full-service agencies, and fieldwork only agencies.
• Creating and co-ordinating qualitative and quantitative research, including surveys, focus groups, and ethnographic research.
• Ensuring data is accurate and robust by working with data suppliers to quality check ahead of sharing outputs with the wider business.
• Managing relevant budgets.
• Managing Graduate placements in the Insight team.

What you’ll need to bring to the Insight Manager role:

• Proven experience in insight/market research roles with a strong track record in turning data into meaningful insights
• A good working knowledge of qualitative & quantitative research techniques and projects is essential
• Experience of working in or with large complex companies with multiple brands and stakeholders is desirable
• Experience of working in or with clients from the hospitality and retail sectors is desirable
• Ideally a mix of agency and client-side experience
• An authoritative, credible and persuasive ‘consumer insight’ expert
• A creative strategic thinker with strong commercial acumen and marketing skills
• A natural drive to lead the business to success by proactively identifying new opportunities for business growth
• Strong organisational and project management skills
• Able to work on multiple projects in a high-pressure environment and meet short deadlines
• Able to aggregate and interpret data from a wide range of sources
• Able to use data and extrapolate research to draw clear, commercially savvy and actionable recommendations
• Strong, proven experience in primary consumer research including:
• Expert in crafting questionnaires, shaping discussion guides, and turning data into key insights and recommendations that are easy to understand and act upon

What makes Mitchells & Butlers a great place to work?

At M&B we value the unique perspectives each person brings. We believe that by fostering a culture of inclusion, respect, and allyship, we create a sense of belonging, engagement and teamwork which are essential to delivering great guest experiences. Join us and be a part of a great team.

Closing date: Monday 16th March at 11.59pm