Hybrid Research Lead — Customer Insights & Strategy

Premier-Inn; Dunstable; Hybrid; GBP 55,000 - 60,000; Full time

Benefits offered by this job

Up to 20% bonus

Up to 10% pension contributions

Healthcare

Job summary

Premier Inn is looking for an experienced Research Lead to turn guest feedback into clear insights that shape service standards, food and beverage, and guest segmentation. Based in Dunstable with a mix of on-site and remote work, you will report to the Senior Insight Manager and drive key research initiatives.

You will design and deliver blended qualitative and quantitative studies, run an online community of roughly 8,000 guests, and bring together research, CX data and market evidence to

Qualifications

• Experience of client-side or agency research work.
• Strong hands-on qualitative and quantitative research capability.
• Previous line-management or people development experience.
• Ability to turn complex findings into clear stories and recommendations.
• Strong stakeholder, project and agency-management skills.
• Good data literacy; not required to be a statistician or analyst.
• Understanding of research ethics and data protection.
• Hospitality, travel, retail or other customer-led background advantageous.

Responsibilities

• Lead research projects from brief through to final recommendations.
• Design and deliver qualitative and quantitative research methods.
• Manage the workflow of research through our guest community (~8,000 members).
• Synthesize existing research and data to identify opportunities and risks.
• Line-manage and develop a Research Executive and coach throughout the lifecycle.
• Partner with senior stakeholders across Commercial and Operations.

Skills

Research experience

Qualitative research

Quantitative research

Line management

Storytelling

Stakeholder management

Data literacy

Research ethics

Job description

Premier Inn is looking for an experienced Research Lead to turn guest feedback into clear insights that shape service standards, food and beverage, and guest segmentation. Based in Dunstable with a mix of on-site and remote work, you will report to the Senior Insight Manager and drive key research initiatives.

You will design and deliver blended qualitative and quantitative studies, run an online community of roughly 8,000 guests, and bring together research, CX data and market evidence to