Senior Insight Analyst: Data-Driven Growth & Storytelling

SMG; Bradford; Hybrid; GBP 30,000 - 36,000; Full time

Benefits offered by this job

10% discretionary bonus

Wellbeing fund

Headspace subscription

Uni Fund for learning

Wellbeing Days

Job summary

SMG, part of Morrisons Media Group, seeks a Senior Insight Executive/Data Analyst to transform customer and campaign data into actionable insights. Hybrid role based in Bradford, with a 2-day office pattern and a 33k base salary plus a 10% discretionary bonus.

You will drive data-led decision making, collaborate across teams, and champion MoreViu usage to maximise client impact. The role emphasises turning complex data into clear stories, supporting brand growth, and delivering compelling client

Qualifications

• Strong understanding of how retailers, brands or category teams use customer insight to make commercial decisions.
• Strong analytical capability across multiple customer or retail datasets.
• Ability to turn analysis into compelling commercial narratives.
• Experience producing presentation decks rather than only reports.
• Excellent presentation and communication skills.
• Highly organised with ability to prioritise multiple requests.
• Curious with a problem-solving mindset.

Responsibilities

• Turn customer and campaign data into actionable insights that shape brand strategy and marketing investment.
• Help leading brands make data-driven marketing decisions using customer insights.
• Lead adoption of MoreViu platform across the business.
• Deliver insight-led recommendations that identify growth opportunities and improve campaign performance.
• Support strategic planning by uncovering customer trends, behaviours and opportunities.
• Showcase the value of MMG through impactful analysis and client insights.
• Collaborate with internal teams to influence planning with data.

Skills

Advanced Excel

SQL

Data storytelling

Tools

MoreViu

Kantar

Circana

Dunnhumby

Nectar360

Job description

SMG, part of Morrisons Media Group, seeks a Senior Insight Executive/Data Analyst to transform customer and campaign data into actionable insights. Hybrid role based in Bradford, with a 2-day office pattern and a 33k base salary plus a 10% discretionary bonus.

You will drive data-led decision making, collaborate across teams, and champion MoreViu usage to maximise client impact. The role emphasises turning complex data into clear stories, supporting brand growth, and delivering compelling client