Senior Insight Director

SMG

England

Hybrid

GBP 80,000 - 100,000

Full time

14 days+

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Benefits offered by this job

10% discretionary bonus

£1,800 yearly wellbeing fund

Free Headspace subscription

£500 yearly Learning Fund

4 extra Wellbeing Days off

4pm finishes every Friday

Flexible and hybrid working

Job summary

A leading marketing agency in the UK is seeking a Senior Insight Director to lead their central insight function. This role involves driving innovation, delivering actionable insights across retail media, and leading a high-performing team. Ideal candidates will have proven leadership in insight or analytics, strong problem-solving skills, and a strategic mindset. The position offers a hybrid working model, including a discretionary bonus and various wellbeing benefits.

Qualifications

Proven leadership in insight, analytics, or strategy.
Deep knowledge of campaign measurement and translating data into actionable insights.
A strategic mindset with a bias for action.

Responsibilities

Leading a team of 20+ across retail media networks.
Delivering insights to shape investment strategies for clients.
Driving the evolution of insight measurement frameworks.

Skills

Leadership in insight, analytics, or strategy

Campaign measurement

Strategic mindset

High-performing team building

Understanding of data platforms

Job description

Location: London, hybrid (two days per week in the office)

Level: Senior Director

About the Role

Lead SMG’s UK Insight powerhouse - driving innovation, shaping strategy, and turning data into powerful stories that fuel growth across retail media and beyond. We are looking for a Senior Insight Director to lead our UK central insight function. In this role, you will drive best-in-class measurement and deliver actionable insights across our retail media networks and agency, Capture. You’ll be at the forefront of turning complex data into strategic, future-facing decisions that create real value for our clients and retail partners. If you love variety, thrive in a fast-paced environment, and embrace change with energy, this could be your right role.

Why SMG?

At SMG, we hire for the future, which is fast-moving and changing shape. Do you have the potential to help shape our business? We’re looking for brilliant, diverse talent who want to grow with us—people who are curious, ambitious, and eager to learn, whether as specialists or across teams.

Our culture is everything. If you’re someone who stays honest, stays hungry, stays foolish, and has fun, you’ll feel right at home here.

We value those who take ownership of their growth and bring fresh perspectives. That’s why we’re committed to equity, inclusion, and building a place where everyone feels empowered to grow. At SMG, it’s not just about filling a role but building the future together.

We’re proud to be ranked the #1 Best Marketing and Media Agency and to have received World-Class accreditation from Best Companies.

10% discretionary bonus
£1,800 yearly wellbeing fund (on top of your salary)
Free Headspace subscription
£500 yearly “Learning Fund” for learning
4 extra Wellbeing Days off per year
Summer & Winter conferences + year-round celebrations
4pm finishes every Friday
Flexible and hybrid working

Explore all our benefits here

Are We What You’re Looking For?

We move fast, adapt quickly, and like to challenge each other. We're looking for people who enjoy the buzz of change, the satisfaction of building something better, and the joy of working with a close-knit, values-driven team.

This isn’t for everyone, but if you thrive in this environment, we’d love to meet you!

A Little Bit About You

You’ll bring:

Proven leadership in insight, analytics, or strategy. Ideally in a retail, media or marketing background
Deep knowledge of campaign measurement and translating data into actionable insights
A strategic mindset with a bias for action and strong problem solving skills
Experience building & leading high-performing, scalable teams
Understanding of data platforms, first party data, test & learn frameworks and econometrics

Don’t meet every single requirement? We still want to hear from you. If you believe you’d thrive in this role, your unique perspective might be just what we’re looking for.

What You’ll Be Doing

Your days will be dynamic. You might find yourself:

Leading a team of 20+ across retail media networks, defining priorities and driving team capability
Ensuring accurate, timely campaign evaluations and championing operational excellence
Delivering insights that shape smarter investment strategies for clients and partners
Driving the evolution of plan-apps and insight measurement frameworks across RMNs
Representing SMG in industry conversations on measurement, standardisation and innovation
Identifying future measurement trends and translating them into commercial opportunities

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