Senior Individual Giving Executive

Essex & Herts Air Ambulance; Braintree; Hybrid; GBP 42,000 - 64,000; Full time

Benefits offered by this job

Cycle to Work

Blue Light Card discounts

Employee Assistance Programme

Job summary

Essex & Herts Air Ambulance is seeking a Campaigns & Project Manager for the Individual Giving team. You will lead planning, delivery and evaluation of campaigns across digital and direct channels, focusing on donor acquisition, retention and lifetime value, with collaboration across marketing, supporter care and operations.

You will manage agencies and internal teams, ensuring compliant data handling and delivering impactful donor experiences, while supporting innovation in fundraising products

Qualifications

• Planning, delivering and evaluating individual giving campaigns.
• Managing email marketing campaigns.
• Managing digital acquisition and/or development activity.
• Using results, insight and testing to improve performance.
• Managing day-to-day relationships with agencies, suppliers and internal stakeholders.

Responsibilities

• Lead planning, delivery and evaluation of Individual Giving campaigns across digital and direct channels.
• Coordinate supporter journeys to acquire, retain and steward donors.
• Manage agencies and internal teams for email, paid digital, telemarketing and direct mail.
• Ensure compliance with fundraising standards and data privacy policies.

Skills

Campaign management

Email marketing

Digital fundraising

Data analysis

Stakeholder management

CPR/AED familiarity

Job description

Location:Between North Weald & Earls Colne, Colchester (Hybrid: 3 days on site, 2 at home. Primary base at either site, depending on candidate preference and business needs. Occasional travel between sites required) Job Purpose Lead the planning, delivery and evaluation of Individual Giving campaigns and supporter journey communications across digital and direct channels, generating sustainable income growth and an excellent supporter experience. You will manage campaigns to acquire, retain and steward individual supporters (digital acquisition, email marketing, regular giver welcome journeys, appeals) and support testing of new products, propositions, channels and journeys to diversify income and maximise long-term net income and supporter value., Strategy, Planning & Growth

• Contribute to the Individual Giving strategy, focusing on digital acquisition, email marketing and supporter development
• Work with the Head of Individual Giving on innovation projects to acquire, retain and maximise net income from audiences
• Help plan strategic initiatives such as the charity's anniversary
• Monitor digital fundraising developments and test new products and channels

Campaign and Project Management

• Project manage campaigns from design to evaluation, on time and budget, to acquire supporters and increase donor value through upgrade and cross-sell
• Develop and test stewardship programmes to maximise retention and lifetime value
• Manage agencies and brief internal teams across email, paid digital, telemarketing and direct mail

Compliance, Risk & Governance

• Ensure compliance with the Code of Fundraising Practice, GDPR and PECR
• Work with Technology and Insights and partners on compliant data, consent and preferences
• Monitor digital fundraising regulation and risks, implementing changes as needed

Data, Insight & Performance

• Use insight, segmentation and analysis to optimise performance
• Report on key metrics: recruitment, retention, attrition, ROI, income, lifetime value, satisfaction
• Work with Technology and Insights to improve data quality and insight
• Monitor digital supporter behaviour trends

Supplier & Agency Management

• Manage day-to-day relationships with agencies, fulfilment providers and suppliers
• Ensure suppliers meet contractual, compliance and values requirements

Supporter Experience & Stewardship

• Work with supporter care teams to handle enquiries, complaints and feedback promptly
• Champion a supporter-centred culture

Financial Management

• Develop and manage campaign budgets
• Monitor income, ROI and agreed targets
• Produce forecasts for annual budgeting

Collaboration & Leadership

• Foster a culture of innovation
• Build strong relationships across fundraising, marketing, supporter care, technology, insights, finance and operations
• Contribute to cross-functional projects that enhance engagement and income
• Act as an ambassador for the charity
• As a patient focused emergency medical charity, all staff must be confident in CPR and AED use; you will complete mandatory in-house training annually,

Desirable

• Understanding of audience segmentation and supporter journey planning
• Understanding of GDPR, PECR and fundraising regulation

Experience - Essential

• Planning, delivering and evaluating individual giving campaigns
• Managing email marketing campaigns
• Managing digital acquisition and/or development activity
• Using results, insight and testing to improve performance
• Managing day-to-day relationships with agencies, suppliers and internal stakeholders

Desirable

• Using audience insight to develop and test new fundraising products, propositions, channels or supporter journeys

Personal Qualities

• Proactive, innovative and driven to deliver results
• Strong interpersonal skills
• Collaborative and team-oriented
• Strong personal integrity and commitment to excellent supporter experiences
• Curious about emerging fundraising trends, supporter behaviour and digital innovation
  24 days annual leave plus 8 bank holidays (pro-rata), increasing with service
• Pension with minimum 6% employer contribution, plus annual review
• Occupational sick pay from day one
• Manage your own hours (core hours schedule)
• Free Employee Assistance Programme (plus immediate family)
• Cycle to Work through salary sacrifice
• Blue Light Card discounts