Senior Individual Giving Executive

Ehaat; Colchester; Híbrido; GBP 32 000 - 46 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Hybrid working (3 days on site, 2 days

Primary base at North Weald or Earls/

Resumo da oferta

Essex & Hertfordshire Air Ambulance Trust (EHAAT) is recruiting a Senior Individual Giving Executive to lead the planning, delivery and evaluation of Individual Giving campaigns across digital and direct marketing channels. The role drives sustainable income growth and delivers an excellent supporter experience.

You will manage campaigns to acquire, retain and steward individual supporters, including digital acquisition, email marketing, welcome journeys and fundraising appeals, while developing

Qualificações

• Strong understanding of individual giving fundraising strategies to acquire, retain and develop supporters.
• Proven experience with digital fundraising trends and email marketing performance optimization.
• Ability to use data and insight to inform decision-making and improve campaign performance.
• Excellent organisational skills and attention to detail.
• Strong interpersonal and communication skills with collaboration across teams.

Responsabilidades

• Lead planning, delivery and evaluation of Individual Giving campaigns across digital and direct channels.
• Manage campaigns to acquire, retain and steward individual supporters and maximise lifetime value.
• Work with agencies and internal teams to develop campaigns across email, digital, telemarketing and direct mail.
• Ensure compliance with GDPR, PECR, and fundraising regulations; manage data consent and preferences.

Conhecimentos

Digital fundraising

Email marketing

Audience segmentation

Campaign management

Stakeholder management

Descrição da oferta de emprego

Between Earls Colne & North Weald Airbases

Senior Individual Giving Executive

Job Title: Senior Individual Giving Executive

Location: Between North Weald & Earls Colne, Colchester (Hybrid working available - 3 days on site, 2 days at home / primary base at either North Weald or Earls Colne, depending on candidate preference and business needs. Occasional travel between sites will be required to support operational requirements)

Contract type: Permanent

Hours: 37.5 hours/ 5 days a week

About Essex and Herts Air Ambulance Trust (EHAAT)

Essex & Herts Air Ambulance, unlike NHS emergency services, is a charity. The free life-saving service is provided 24/7 by helicopters and by rapid response vehicles.

Each critical care team consists of a pilot and co-pilot, a pre-hospital care doctor and a critical care paramedic.

They can be rushed to the scene with life-saving support equipment to deliver advanced clinical care, usually only in the hospital emergency department.

Once stabilised, the patient will be conveyed to the most appropriate hospital by air or land.

Without access to National Lottery funding and with only limited support from Government, we rely upon the generosity and goodwill of the people and businesses of Essex and Hertfordshire to remain operational and keep saving lives…we can't fly without you!

Job Purpose

The Senior Individual Giving Executive will lead the planning, delivery and evaluation of Individual Giving campaigns and supporter journey communications across digital and direct marketing channels, designed to help generate sustainable income growth and an excellent supporter experience.

The postholder will manage a range of campaigns and communications designed to acquire, retain and steward individual supporters, including digital supporter acquisition campaigns, email marketing, regular giver welcome journeys and fundraising appeals.

The postholder will also support the development and testing of new products, propositions, channels and supporter journeys to diversify income streams and maximise sustainable long-term net income and supporter value.

Specific duties and responsibilities

• Contribute to the development and delivery of the Individual Giving strategy, with a particular focus on digital supporter acquisition campaigns, email marketing and supporter development activity.
• Work with the Head of Individual Giving on innovation projects with the aim of acquiring, retaining and maximising the net income raised from new and existing audiences.
• Contribute to planning for organisational strategic initiatives such as the charity's anniversary, by helping identify opportunities to acquire, engage and develop individual supporters.
• Monitor developments in digital fundraising, identifying opportunities to test and develop new digital products, channels and supporter journeys.

Campaign and Project Management

• Project manage individual giving campaigns from design through to implementation and evaluation, ensuring they are delivered within agreed timeframes and budgets, in order to acquire new supporters and increase donor value through upgrade and cross-sell activity.
• Work closely with members of the Individual Giving and wider Fundraising team to develop and test individual supporter stewardship programmes designed to maximise supporter retention and lifetime value.
• Manage external agencies and brief and collaborate with internal teams as required, to develop effective campaigns and communications across a variety of channels and products, including email marketing, paid digital, telemarketing and direct mail.
• Ensure activities managed comply with relevant legislation, including the Code of Fundraising Practice, GDPR and PECR.
• Work closely with the Technology and Insights team and external partners to ensure compliant management of supporter data, consent and preferences.
• Monitor regulatory developments and emerging risks regarding digital fundraising, recommending and implementing changes to maintain compliance and best practice.

Data, Insight & Performance

• Use audience insight, segmentation and campaign analysis to optimise performance of activity managed.
• Monitor and report on agreed key metrics for campaigns and activity managed, including recruitment, retention, attrition, ROI, income, lifetime value and supporter satisfaction.
• Work with the Technology and Insights team to improve data quality, segmentation and supporter insight.
• Monitor trends in digital supporter behaviour, identifying opportunities to test and develop supporter acquisition and stewardship activity.
• Manage the day-today relationships with agencies, fulfilment providers and other external suppliers.
• Ensure suppliers operate in line with contractual obligations, compliance requirements and the charity's values.

Supporter Experience & Stewardship

• Work with supporter care teams to ensure enquiries, complaints and feedback are handled professionally and promptly.
• Champion a supporter-centred culture and continuous improvement in supporter experience.
• Develop and manage budgets for campaigns and activity managed.
• Monitor income performance, return on investment and other agreed targets for campaigns and activity managed.
• Produce forecasts for areas managed to contribute to annual budgeting and planning processes.
• Contribute to developing a culture that inspires innovation and ensures the right environment for innovation to happen.
• Build strong working relationships across fundraising, marketing, supporter care, technology and insights, finance and operations teams, in order to optimise performance of areas managed.
• Contribute to cross-functional projects that enhance supporter engagement and income generation.
• Act as an ambassador for the charity and support organisational priorities as required.
• As EHAAT is a patient focused emergency medical charity we feel it is essential that all our staff are competent and confident in the delivery of CPR and use of an AED (defibrillator) in an emergency. For this reason, you will need to complete mandatory, in house, CPR and AED awareness training annually

Person Specification

Criteria

How identified & assessed

Good understanding of individual giving fundraising, including strategies to acquire, retain, reactivate and develop supporters to increase lifetime value

Good understanding of digital individual giving trends, with the ability to identify opportunities to acquire, retain and develop supporters

Good knowledge of email marketing, including an understanding of segmentation, testing and performance optimisation

Ability to use data and insight to inform decision-making and improve campaign performance

Strong organisational skills with excellent attention to detail

Strong communication and stakeholder management skills

Good project management skills, with the ability to manage multiple priorities and deadlines simultaneously

Understanding of audience segmentation and supporter journey planning

Understanding of GDPR, PECR and fundraising regulation

Experience

Experience planning, delivering and evaluating individual giving campaigns

Experience managing email marketing campaigns

Experience using campaign results, supporter insight and testing to improve performance and inform future activity

Experience managing day-to-day relationships with external agencies, suppliers and internal stakeholders

Experience using audience insight to develop and test new fundraising products, propositions, channels or supporter journeys

Proactive, innovative and driven to deliver results

Strong interpersonal and communication skills

Collaborative and team-oriented

Strong personal integrity and commitment to excellent supporter experiences

Curious, with a genuine interest in emerging fundraising trends, supporter behaviour and digital innovation

The Package

As a valued member of the charity team, you will have access to a wider range of benefits including:

• 24 days annual leave plus 8 bank holidays (pro-rata), increasing with length of service
• Contributory pension scheme, with minimum 6% employer contribution, plus an annual pension review
• Occupational sick pay from day one of employment
• Manage your own hours with core hours working schedule
• Hybrid working available - 3 days on site, 2 days at home / primary base at either North Weald or Earls Colne, depending on candidate preference and business needs. Occasional travel between sites will be required to support operational requirements.
• Free access to an Employee Assistance Programme (plus immediate family)
• Access to Cycle to Work through salary sacrifice
• Discounts at a variety of retailers via Blue Light Card

The closing date for applications is 29th November 2026

Interviews will be held in person at North Weald, Epping

To help us fairly assess candidates, we ask that all application responses are your own work and not generated using AI tools. We’re interested in your genuine voice, thinking, and experience.

This position is subject to a Disclosure and Barring Service (DBS) check. The successful candidate will be required to undergo an [insert level: Basic/Standard/Enhanced] DBS check as a condition of employment.

If you would like an informal chat about the role, please contact [e-mail] and we will organise a time to speak to one of the team.

Between Earls Colne & North Weald Airbases