Individual Giving Lead

Gsttcharity; Greater London; On-site; GBP 38,000 - 42,000; Full time

Benefits offered by this job

Annual personal development budget

Annual health and wellbeing allowance

Generous annual leave

Job summary

Guy’s & St Thomas’ Charity in London is seeking an Individual Giving Lead (Acquisition) to drive prize‑led donor acquisition campaigns across online and offline channels. You will lead multi‑channel marketing, optimize based on data, and ensure compliance with fundraising standards.

The role requires strong project management, budget oversight and collaboration with internal teams and external suppliers to grow supporter numbers and income.

Qualifications

• Significant experience delivering online and offline acquisition campaigns within Individual Giving.
• Strong track record of meeting or exceeding income targets.
• Experience managing multi-channel direct marketing campaigns.

Responsibilities

• Develop and deliver prize-led acquisition campaigns with income and player targets.
• Create detailed project plans, briefs, schedules and budgets.
• Manage campaign timelines to meet income targets and on-time delivery.
• Oversee cross-channel activity including mail, digital, paid social and email.
• Provide performance reports with KPIs such as response rate and average gift.
• Lead relationships with agencies and external suppliers.

Skills

Campaign management

Stakeholder briefing

Data analysis

CRM proficiency

Budgeting

Project governance

Diversity & inclusion

Campaign evaluation

Tools

Direct marketing platforms

Multi-channel tools

Job description

Application Deadline: 29 July 2026

Department: Charities - Fundraising

Employment Type: Fixed Term Contract

Location: London, Hybrid

Compensation: £38,000 - £42,000 / year

Description

The Individual Giving Lead (Acquisition) sits within the Individual & Legacy Giving team and is responsible for raising funds through prize‑led individual giving activity.
The role leads the development and delivery of donor acquisition campaigns for prize‑led products, creating compelling propositions that engage supporters through Guy’s & St Thomas’ Charity’s prize‑led fundraising products.

The Individual Giving Lead for the prize‑led programme manages integrated multi‑channel marketing campaigns across online and offline channels, driving growth in player numbers, supporter value and long‑term engagement. The role uses insight, testing and performance analysis to optimise campaign effectiveness, ensuring all activity is data‑driven, compliant and delivers strong financial returns.

Key Responsibilities

• Strategy & campaign leadership:
  • Develop and deliver the prize‑led acquisition campaigns with income and player acquisition targets.
  • Identify growth opportunities within prize‑led fundraising models.
  • Manage campaign lifecycles from concept to evaluation.
• Campaign management & delivery:
  • Create detailed project plans, briefs, schedules and budgets.
  • Manage campaign timelines to ensure delivery on time and to income targets.
  • Work across channels including direct mail, digital, paid social, DRTV (where relevant), email and telemarketing.
  • Ensure all communications are on brand, accessible, and aligned with organisational values.
• Financial management & reporting:
  • Manage campaign budgets and expenditure.
  • Monitor income and expenditure performance; provide reforecasts where required.
  • Process POs and invoices in a timely and accurate manner.
  • Produce performance reports analysing KPIs including response rate, CPA, retention and average gift.
  • Make proactive, evidence‑based recommendations to optimise performance.
• Supplier & agency management:
  • Lead relationships with media agencies, External Lottery Manager, gaming suppliers, Professional Fundraising Organisations (PFOs), print and production partners.
  • Negotiate contracts and ensure compliance requirements are met.
  • Monitor supplier performance and conduct regular reviews.
  • Support audit processes where required.
• Data, insight & compliance:
  • Work closely with the Data team to ensure effective segmentation, targeting and testing.
  • Use data intelligently to improve activity performance.
  • Ensure all activity complies with:
    • Fundraising Regulator Code of Fundraising Practice
    • GDPR and UK Data Protection legislation
    • Safeguarding principles
    • Gambling Commission regulations (where applicable to prize‑led fundraising)
• Collaboration & leadership:
  • Partner with Supporter Experience, Experience & Engagement, Finance, Procurement and Data teams.
  • Act as a champion for innovation within acquisition fundraising.
  • Contribute to a collaborative, inclusive and high‑performing team culture.
  • Represent Individual Giving professionally across internal stakeholder groups.
  • Work in a hot desk environment, at least two days per week of meaningful time in the Foundation’s office, plus time within a hospital or other sites as required.

Role responsibilities are not exhaustive, and you would be reasonably expected to take on wider tasks that are commensurate with the level of your role.

Skills, Knowledge and Expertise

• Skills, abilities, and attributes:
  • Strong project management skills with the ability to manage multiple campaigns simultaneously.
  • Excellent written and verbal communication skills. Confident briefing and influencing internal stakeholders.
  • Strong analytical skills with the ability to interpret data and apply insight.
  • Proficiency in CRM databases, digital platforms and financial systems.
  • Commercially astute and results‑driven.
  • Highly organised with strong attention to detail.
  • Proactive and solutions‑focused.
  • Adaptable in a fast‑paced, growth‑oriented environment.
  • Strong relationship builder with influencing capability.
  • Committed to diversity, equity and inclusion.
  • Strong campaign analysis and reporting capability.
  • Value diversity and treat others with respect, showing sensitivity towards differences, promoting and encouraging diversity, and building on people’s different skills and talents to enhance the quality of their own and others’ work.
• Knowledge, experience, and qualifications:
  • Significant experience of delivering online and offline acquisition campaigns within Individual Giving.
  • Strong track record of meeting or exceeding income targets.
  • Experience managing multi‑channel direct marketing campaigns (online and offline).
  • Budget management and financial forecasting experience.
  • Experience managing agencies and external suppliers.
  • Understanding of relevant Fundraising Regulator codes, GDPR regulations, safeguarding principles, and ability to independently apply them to own campaigns and projects.
  • Deep understanding of direct marketing acquisition principles and KPIs.
  • Knowledge of GDPR, Data Protection Act 2018 and Fundraising Regulator requirements.
  • Understanding of compliance requirements related to prize‑led fundraising.

Benefits

• Annual personal development budget
• Annual health and wellbeing personal allowance
• Enhanced maternity, paternity, and parental leave pay accessible without length of service requirements.
• Health and wellbeing programme that offers optional free yearly health check‑ups.
• Support for healthy eating via fruit bowls and onsite lunch facilities.
• Agile working, flexible hours, and supportive IT kit.
• Shower facilities and bike lock area.
• Generous annual leave (27 days + bank holidays)
• Subsidies for glasses
• Employee Assistance Programme