Individual Giving Campaign Manager

Woodgreen Pets Charity; Huntingdonshire; Híbrido; GBP 37.000 - 45.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

36 days annual leave

Employer pension contributions

Healthcare cash plan

Headspace wellbeing

Life assurance (4x salary)

Enhanced parental leave

Benefits hub discounts

25% charity shop discount

Descripción de la vacante

Woodgreen Pets Charity seeks an experienced Campaign Manager to drive the Independent Giving programme and multi-channel campaigns. You will collaborate with internal teams and external agencies to grow income and donor loyalty while shaping a test-and-learn strategy across core fundraising areas.

You will manage direct mail, digital and telemarketing campaigns, analyse performance, and report on KPIs. The role includes budgeting support and cross-team engagement across the Income and Engagement

Formación

• Experience delivering multi-channel fundraising campaigns across direct marketing, digital and telemarketing.
• Ability to lead test-and-learn strategies and evaluate campaign effectiveness.
• Strong analytical mindset with the ability to use insight to optimise campaigns and advise external agencies.

Responsabilidades

• Liaise with key stakeholders to develop powerful fundraising propositions that garner long-term support and engagement from donors.
• Project manage direct mail, digital and telemarketing campaigns.
• Lead development of a multi-audience engagement programme with cross-team collaboration.
• Evaluate campaigns and provide recommendations.
• Report monthly on campaigns against KPIs.
• Support budget development, quarterly reforecasting and monthly monitoring.

Conocimientos

Fundraising

Multi-channel campaigns

Stakeholder management

Campaign management

Data analysis

Descripción del empleo

Are you an experienced multi-channel fundraising professional looking to make a big impact? Do you have a proven track record of growing income across standard and mid value audiences within Individual Giving and want to use your experience and expertise to help us get to a world where every pet has a safe, loving home for life? If so, we would love to hear from you!

At Woodgreen we are delivering an ambitious fundraising strategy to grow and optimise income, public support and awareness of our charity. To help us support and deliver our ambitious Individual Giving programme, we are looking for a motivated, driven and confident Campaign Manager to join our Donor Engagement Team.

Known internally as Engagement Campaign Manager our successful candidate will work with internal and external stakeholders to develop and deliver campaigns across multiple channels to generate income and increase the loyalty across a range of audiences.

They will;

• Liaise with key stakeholders to develop powerful fundraising propositions that garner long-term support and engagement from donors.
• Project manage a range a of direct marketing campaigns, including direct mail, digital and telemarketing.
• Lead in the development of an overarching test and learn strategy across core areas of the programme.
• Evaluate campaigns and provide recommendations.
• Report monthly on your campaigns against key performance indicators.
• Support the Senior Development Manager with the development of an annual budget, its quarterly reforecasting and monthly monitoring
• Support the Senior Development Manager with the development and implementation of a multi-audience engagement programme, in collaboration with teams across the Income and Engagement directorate.

With a strong background in fundraising you will also have experience of working across multi-channel campaigns and a proven track record of delivering growth. You’ll be committed to delivering successful direct marketing campaigns that make an impact and help us take the Engagement programme to the next level of value. You will be analytical and know how to use insight to optimise your campaigns and will be equally comfortable and confident with the development of creatives and working with external agencies.

This is a full time hybrid role, working 37.5 hours per week. Our Head Office is based in Godmanchester, Cambridgeshire and our successful candidate will be expected, on average, to work from our site once or twice a month. The starting salary for this position is £36,665 - £44,812 per annum, depending on experience. This is complemented by;

• 36 days annual leave per year (inclusive of bank holidays) rising by 1 day each year to a maximum of 40 days after five years
• Up to 8% employer pension contributions
• Support towards healthcare costs (cashplan)
• Employee wellbeing package to include free access to Headspace
• Life assurance (4x salary)
• Enhanced parental leave (subject to qualifying period)
• Benefits hub – exclusive discounts on popular brands
• 25% discount in our charity shops

Please note that you will need to have existing Right to Work in the UK to apply for this opportunity as we are unable to provide visa sponsorship.

Woodgreen is committed to making our recruitment processes accessible to all and, as part of this, we are flexible in the ways we give and receive information. If you would like to apply using a different format, please contact the Recruitment Team and we will do our best to put any reasonable adjustments in place.

Early application is encouraged as this position may close sooner than the stated deadline if a suitable candidate is found. Interviews may commence prior to the closing date.

Woodgreen is committed to safeguarding children and adults at risk and protecting anyone that comes into contact with us from harm. We expect all employees and volunteers to share this commitment.

We are not working with recruitment agencies on this role and will not accept any unsolicited submissions of CVs or candidate profiles.