Senior GTM Strategy & Market Intelligence Lead

Bell Integration; Greater London; Hybrid; GBP 90,000 - 140,000; Full time

Benefits offered by this job

Competitive salary

Bonus

Benefits package

Job summary

Bell Integration is seeking a senior GTM Strategy and Market Research Lead to shape the company’s go-to-market approach and grounding it in rigorous market analysis. You’ll work with executive leadership to define segments, sizing, and opportunities across regions and service lines, guiding acquisition, utilization, and retention motions.

The role is a senior individual contributor within Revenue Operations, offering opportunities to expand with evolving GTM needs.

Qualifications

• 8+ years in GTM strategy, market research, or corporate strategy/consulting
• Experience in market sizing, segmentation, and competitive analysis that influenced real business decisions
• Strong quantitative and qualitative research skills
• Ability to translate market insight into clear, actionable commercial strategy
• Confident presenting to senior and commercial leadership
• Self-directed and comfortable with ambiguity; able to influence without authority

Responsibilities

• Design and evolve GTM strategy across acquisition, utilisation, and retention motions
• Conduct market sizing (TAM/SAM/SOM) to inform strategic planning
• Perform market opportunity and whitespace analysis to identify growth areas across industries, regions and service lines
• Develop market segmentation and ideal customer profiles and partner with Revenue Operations and Sales
• Partner with Practice leaders and Marketing on offer positioning and go-to-market plans
• Assess partner ecosystem and recommend co-selling and alliances to accelerate growth
• Own the market research agenda combining primary and secondary research
• Develop and maintain competitive intelligence programme
• Track technology, buyer, and industry trends and translate into strategic implications
• Manage research vendors and analyst subscriptions
• Present GTM strategy recommendations to commercial leadership
• Work with Sales GTM Ops to translate strategy into executable plans
• Define metrics and feedback loops to measure GTM performance
• Lead cross-functional working groups on strategic initiatives
• Document methods, templates, and standards to scale the function

Skills

GTM strategy

Market research

Corporate strategy

Education

MBA or equivalent

Tools

Power BI

Salesforce

Job description

Bell Integration is seeking a senior GTM Strategy and Market Research Lead to shape the company’s go-to-market approach and grounding it in rigorous market analysis. You’ll work with executive leadership to define segments, sizing, and opportunities across regions and service lines, guiding acquisition, utilization, and retention motions.

The role is a senior individual contributor within Revenue Operations, offering opportunities to expand with evolving GTM needs.