Senior Growth Marketing Manager - Connectivity & ABM

Expedia Group; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Job summary

Expedia Group seeks a Senior Growth Marketing Manager, Connectivity to drive two-sided GTM strategies and API adoption across connectivity providers and supply partners. You will own growth marketing, collaborate with PMM, analytics and cross-functional teams to scale programs and improve partner engagement.

With 8+ years in marketing, you will shape ABM programs, lead cross-functional initiatives, and translate complex API concepts into compelling partner narratives for a global audience.

Qualifications

• 8+ years of marketing experience with B2B partner programs.
• Experience building ABM programs for strategic accounts.
• Ability to translate product/API concepts into partner-facing narratives.

Responsibilities

• Own two-sided GTM for Connectivity, driving adoption and partner usage.
• Lead API adoption initiatives and align with PMM and analytics.
• Plan and execute ABM campaigns for top providers and partners.

Skills

ABM programs

B2B marketing

Marketing strategy

Cross-functional collaboration

Data analysis

Education

Bachelor’s in Marketing, Communications, Advertising or related field

Tools

Salesforce Marketing Cloud

Seismic

Message Geeks

Job description

Expedia Group seeks a Senior Growth Marketing Manager, Connectivity to drive two-sided GTM strategies and API adoption across connectivity providers and supply partners. You will own growth marketing, collaborate with PMM, analytics and cross-functional teams to scale programs and improve partner engagement.

With 8+ years in marketing, you will shape ABM programs, lead cross-functional initiatives, and translate complex API concepts into compelling partner narratives for a global audience.