Senior Manager, Growth Marketing - Connectivity

Expedia, Inc.; Greater London; Presencial; GBP 85.000 - 110.000; Jornada completa

Descripción de la vacante

Expedia Group is seeking a Senior Growth Marketing Manager, Connectivity, to lead our two-sided GTM model. You’ll drive API adoption and partner usage, build 1:1 ABM campaigns for top providers, and shape connectivity marketing strategy across global partners.

You’ll collaborate with PMM, Hotel/VR Marketing, and Analytics to deliver measurable business growth and cross-functional alignment, while influencing senior stakeholders worldwide.

Formación

• Bachelor’s degree in Marketing, Communications, Advertising or a related field; or equivalent related professional experience
• 8+ years marketing experience
• Experience developing and implementing successful B2B partner marketing campaigns and programs at scale, ideally across a multi-audience or two-sided GTM model
• Experience building or running account-based marketing (ABM) programs for strategic, high-value accounts
• Strong written communication and visual storytelling, with the ability to translate complex product or API concepts into partner-facing narratives
• Solid understanding of marketing channel mix (email, webinar, Seismic/self-serve, partner-internal comms) and how to sequence channels across a partner lifecycle
• Comfortable operating in a quarterly planning cadence, balancing committed delivery with a rolling look-ahead signal
• Ability to work effectively cross-functionally across Product Marketing, Field Enablement, Hotel/VR Marketing, Commercial and Analytics
• Strong data analysis and insight development skills; able to define and defend success metrics (adoption, usage, commercial impact) to executive stakeholders
• Message Gears or Salesforce Marketing Cloud email system experience is a plus
• Preference for previous experience working in a role with a global remit

Responsabilidades

• Own and evolve Connectivity Marketing’s two-sided GTM model, balancing Provider Adoption and Supply Partner Use across the Awareness, Pilot and GA phases
• Lead API adoption, usage and opportunity-capture initiatives, translating provider readiness, ADP revenue signal and partner cohort mapping into scaled marketing programs
• Determine marketing strategy to accomplish Connectivity’s commercial objectives, flexing as required
• Build and run the new 1:1 ABM approach for top strategic connectivity providers, and oversee differentiated marketing solutions across CPP Elite/Preferred and long-tail cohorts
• Partner with Hotel Marketing and VR Marketing to plan and execute cross-LOB Shared Bets, moving oppy capture from ad hoc requests to structured, plan-led campaigns direct to supply partners
• Lead Connectivity’s quarterly GTM planning and release cadence in partnership with Product Marketing (PMM) and Business Programs, translating Connectivity XLT priorities into a predictable delivery rhythm partners can plan against
• Establish dependable working relationships with stakeholders, including executive (VP+) level, and build rapport to become a trusted business partner
• Influence senior leaders, stakeholders and peers to manage initiatives end-to-end successfully, moving others to a preferred alternative where required
• Partner with Analytics to define and report on account-tiered success metrics (engagement, product/API adoption, commercial impact) and present clear, actionable recommendations

Conocimientos

ABM campaigns

GTM strategy

Partner marketing

Data analysis

Cross-functional collaboration

Executive stakeholder management

B2B marketing

API marketing

Educación

Bachelor’s in Marketing/Communications/Advertising or related field

Herramientas

Salesforce Marketing Cloud

Message Geeks

Descripción del empleo

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.

Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.

Senior Growth Marketing Manager, Connectivity

Are you ready to make an impact at the world’s largest online travel platform? Expedia Group’s Supply Marketing Team is responsible for building and developing relationships with lodging, connectivity and transport partners throughout the world, to constantly connect our product offering to our traveller demand. Our marketing team is forward-thinking and high-energy, so we look for people who flourish in a dynamic environment and who are not afraid to roll up their sleeves. Our team is based worldwide, and we thrive on the impact we deliver to Expedia Group’s business.

As the Senior Growth Marketing Manager, Connectivity, you will lead our two-sided go-to-market model, driving Connectivity Provider API adoption on one side and Supply Partner (hotel and vacation rental) usage on the other. You will own growth marketing for Connectivity across the provider and property audiences, from awareness through GA adoption and opportunity capture, and deliver against a quarterly planning and release cadence run in partnership with Product Marketing. This role provides an excellent career growth opportunity, deepening your marketing, account-based marketing (ABM) and people leadership skills with the industry’s largest connectivity providers.

This position collaborates with many internal departments, including Product Marketing (PMM), Field Enablement, Hotel Partner Marketing, VR Partner Marketing, Business Programs, Analytics and Digital Operations, to gather intelligence, define plans, and implement programs that increase provider adoption, partner usage and business growth.

What you’ll do:

• Own and evolve Connectivity Marketing’s two-sided GTM model, balancing Provider Adoption and Supply Partner Use across the Awareness, Pilot and GA phases
• Lead API adoption, usage and opportunity-capture initiatives, translating provider readiness, ADP revenue signal and partner cohort mapping into scaled marketing programs
• Determine marketing strategy to accomplish Connectivity’s commercial objectives, flexing as required
• Build and run the new 1:1 ABM approach for top strategic connectivity providers, and oversee differentiated marketing solutions across CPP Elite/Preferred and long-tail cohorts
• Partner with Hotel Marketing and VR Marketing to plan and execute cross-LOB Shared Bets, moving oppy capture from ad hoc requests to structured, plan-led campaigns direct to supply partners
• Lead Connectivity’s quarterly GTM planning and release cadence in partnership with Product Marketing (PMM) and Business Programs, translating Connectivity XLT priorities into a predictable delivery rhythm partners can plan against
• Establish dependable working relationships with stakeholders, including executive (VP+) level, and build rapport to become a trusted business partner
• Influence senior leaders, stakeholders and peers to manage initiatives end-to-end successfully, moving others to a preferred alternative where required
• Partner with Analytics to define and report on account-tiered success metrics (engagement, product/API adoption, commercial impact) and present clear, actionable recommendations

Who you are:

• Bachelor’s in Marketing, Communications, Advertising or a related field; or equivalent related professional experience
• 8+ years marketing experience
• Experience developing and implementing successful B2B partner marketing campaigns and programs at scale, ideally across a multi-audience or two-sided GTM model
• Experience building or running account-based marketing (ABM) programs for strategic, high-value accounts
• Strong written communication and visual storytelling, with the ability to translate complex product or API concepts into partner-facing narratives
• Solid understanding of marketing channel mix (email, webinar, Seismic/self-serve, partner-internal comms) and how to sequence channels across a partner lifecycle
• Comfortable operating in a quarterly planning cadence, balancing committed delivery with a rolling look-ahead signal
• Ability to work effectively cross-functionally across Product Marketing, Field Enablement, Hotel/VR Marketing, Commercial and Analytics
• Strong data analysis and insight development skills; able to define and defend success metrics (adoption, usage, commercial impact) to executive stakeholders
• Message Gears or Salesforce Marketing Cloud email system experience is a plus
• Preference for previous experience working in a role with a global remit

Accommodation requests

Expedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at https://expedia.service-now.com/askeg?id=job_accommodation.

About Expedia Group

Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.

Important notice

Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never share sensitive personal information unless you are confident of the recipient. Expedia Group does not extend job offers via email or messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official place to find and apply for roles is https://careers.expediagroup.com/jobs/.

Equal Opportunity

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.