Senior Growth Marketing Manager, Connectivity

Expedia, Inc.; Greater London; Ibrido; GBP 85.000 - 110.000; Tempo pieno

Descrizione del lavoro

Expedia Group is seeking a Senior Growth Marketing Manager, Connectivity, to lead our two-sided GTM model. You’ll drive API adoption and partner usage, build 1:1 ABM campaigns for top providers, and shape connectivity marketing strategy across global partners.

You’ll collaborate with PMM, Hotel/VR Marketing, and Analytics to deliver measurable business growth and cross-functional alignment, while influencing senior stakeholders worldwide.

Competenze

• Bachelor’s degree in Marketing, Communications, Advertising or a related field; or equivalent related professional experience
• 8+ years marketing experience
• Experience developing and implementing successful B2B partner marketing campaigns and programs at scale, ideally across a multi-audience or two-sided GTM model
• Experience building or running account-based marketing (ABM) programs for strategic, high-value accounts
• Strong written communication and visual storytelling, with the ability to translate complex product or API concepts into partner-facing narratives
• Solid understanding of marketing channel mix (email, webinar, Seismic/self-serve, partner-internal comms) and how to sequence channels across a partner lifecycle
• Comfortable operating in a quarterly planning cadence, balancing committed delivery with a rolling look-ahead signal
• Ability to work effectively cross-functionally across Product Marketing, Field Enablement, Hotel/VR Marketing, Commercial and Analytics
• Strong data analysis and insight development skills; able to define and defend success metrics (adoption, usage, commercial impact) to executive stakeholders
• Message Gears or Salesforce Marketing Cloud email system experience is a plus
• Preference for previous experience working in a role with a global remit

Mansioni

• Own and evolve Connectivity Marketing’s two-sided GTM model, balancing Provider Adoption and Supply Partner Use across the Awareness, Pilot and GA phases
• Lead API adoption, usage and opportunity-capture initiatives, translating provider readiness, ADP revenue signal and partner cohort mapping into scaled marketing programs
• Determine marketing strategy to accomplish Connectivity’s commercial objectives, flexing as required
• Build and run the new 1:1 ABM approach for top strategic connectivity providers, and oversee differentiated marketing solutions across CPP Elite/Preferred and long-tail cohorts
• Partner with Hotel Marketing and VR Marketing to plan and execute cross-LOB Shared Bets, moving oppy capture from ad hoc requests to structured, plan-led campaigns direct to supply partners
• Lead Connectivity’s quarterly GTM planning and release cadence in partnership with Product Marketing (PMM) and Business Programs, translating Connectivity XLT priorities into a predictable delivery rhythm partners can plan against
• Establish dependable working relationships with stakeholders, including executive (VP+) level, and build rapport to become a trusted business partner
• Influence senior leaders, stakeholders and peers to manage initiatives end-to-end successfully, moving others to a preferred alternative where required
• Partner with Analytics to define and report on account-tiered success metrics (engagement, product/API adoption, commercial impact) and present clear, actionable recommendations

Conoscenze

ABM campaigns

GTM strategy

Partner marketing

Data analysis

Cross-functional collaboration

Executive stakeholder management

B2B marketing

API marketing

Formazione

Bachelor’s in Marketing/Communications/Advertising or related field

Strumenti

Salesforce Marketing Cloud

Message Geeks

Descrizione del lavoro

Expedia Group is seeking a Senior Growth Marketing Manager, Connectivity, to lead our two-sided GTM model. You’ll drive API adoption and partner usage, build 1:1 ABM campaigns for top providers, and shape connectivity marketing strategy across global partners.

You’ll collaborate with PMM, Hotel/VR Marketing, and Analytics to deliver measurable business growth and cross-functional alignment, while influencing senior stakeholders worldwide.