Growth Marketing Manager – Connectivity & ABM Lead

Expedia Group; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

Expedia Group, the world's largest online travel platform, seeks a Senior Growth Marketing Manager, Connectivity, to lead a two-sided GTM for connectivity and supply partners. You will own ABM programs, drive API adoption, and align marketing across provider and property audiences to grow partner usage and revenue.

You'll collaborate with PMM, Hotel Partner Marketing, VR Partner Marketing, and Analytics to translate strategy into scalable campaigns and measurable outcomes across global markets.

Qualifications

• Bachelor's in Marketing, Communications, Advertising or a related field.
• 8+ years marketing experience.
• Experience developing and implementing successful B2B partner marketing campaigns and programs at scale, ideally across a multi-audience or two-sided GTM model.
• Experience building or running account-based marketing (ABM) programs for strategic, high-value accounts.
• Strong written communication and visual storytelling, with the ability to translate complex product or API concepts into partner-facing narratives.

Responsibilities

• Own and evolve Connectivity Marketing's two-sided GTM model, balancing Provider Adoption and Supply Partner Use across the Awareness, Pilot and GA phases.
• Lead API adoption, usage and opportunity-capture initiatives, translating provider readiness, ADP revenue signal and partner cohort mapping into scaled marketing programs.
• Determine marketing strategy to accomplish Connectivity's commercial objectives, flexing as required.
• Build and run the new 1:1 ABM approach for top strategic connectivity providers, and oversee differentiated marketing solutions across CPP Elite/Preferred and long-tail cohorts.
• Partner with Hotel Marketing and VR Marketing to plan and execute cross-LOB Shared Bets, moving oppy capture from ad hoc requests to structured, plan-led campaigns direct to supply partners.
• Lead Connectivity's quarterly GTM planning and release cadence in partnership with Product Marketing (PMM) and Business Programs, translating Connectivity XLT priorities into a predictable delivery rhythm partners can plan against.
• Establish dependable working relationships with stakeholders, including executive (VP+) level, and build rapport to become a trusted business partner.
• Influence senior leaders, stakeholders and peers to manage initiatives end-to-end successfully, moving others to a preferred alternative where required.
• Partner with Analytics to define and report on account-tiered success metrics (engagement, product/API adoption, commercial impact) and present clear, actionable recommendations.

Skills

8+ years marketing experience

B2B partner marketing campaigns

ABM programs

Strong written communication

Education

Bachelor's in Marketing/Communications/Advertising or related field

Job description

Expedia Group, the world's largest online travel platform, seeks a Senior Growth Marketing Manager, Connectivity, to lead a two-sided GTM for connectivity and supply partners. You will own ABM programs, drive API adoption, and align marketing across provider and property audiences to grow partner usage and revenue.

You'll collaborate with PMM, Hotel Partner Marketing, VR Partner Marketing, and Analytics to translate strategy into scalable campaigns and measurable outcomes across global markets.