Senior Manager, Growth Marketing - Connectivity

Expedia; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

Expedia Group is seeking a senior marketing leader to own Connectivity Marketing GTM for a two-sided partner ecosystem, driving ABM programs and cross-functional collaboration with Product Marketing, Analytics, and Hotel/VR Marketing. You will lead a team, shape the strategy, coach managers, and translate insights into scalable campaigns that boost partner adoption and revenue.

Global remit and executive stakeholder engagement are core.

Qualifications

• Bachelor’s in Marketing, Communications, Advertising or a related field; or equivalent related professional experience.
• 8+ years marketing experience including 3+ years people management experience.
• Experience developing and implementing successful B2B partner marketing campaigns and programs at scale.
• Experience building or running ABM programs for strategic, high-value accounts.
• Strong written communication and visual storytelling, with the ability to translate complex product or API concepts into partner-facing narratives.
• Solid understanding of marketing channel mix and sequencing channels across a partner lifecycle.
• Established team leader with experience managing people managers and/or individual contributors.
• Comfortable operating in a quarterly planning cadence with rolling look-ahead signals.
• Ability to work cross-functionally with Product Marketing, Analytics, and other teams.

Responsibilities

• Own and evolve Connectivity Marketing’s two-sided GTM model across the Awareness, Pilot and GA phases.
• Lead API adoption, usage and opportunity-capture initiatives for scaled marketing programs.
• Plan and execute cross-LOB Shared Bets with Hotel/VR Marketing teams.
• Build and lead the 1:1 ABM approach for top connectivity providers.
• Lead Connectivity’s quarterly GTM planning in partnership with PMM and Business Programs.
• Establish relationships with executive stakeholders and become a trusted partner.
• Coach and develop the team to drive growth and effectiveness.
• Collaborate with Analytics to define success metrics and report insights.

Skills

Marketing leadership

B2B marketing

ABM

Cross-functional collaboration

Data analysis

Executive stakeholder management

Written communication

Global remit experience

Channel planning

Education

Bachelor’s in Marketing or related field

Tools

Salesforce Marketing Cloud

Seismic

Job description

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.

Here, you’ll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.

What you’ll do:

• Own and evolve Connectivity Marketing’s two-sided GTM model, balancing Provider Adoption and Supply Partner Use across the Awareness, Pilot and GA phases

• Lead API adoption, usage and opportunity-capture initiatives, translating provider readiness, ADP revenue signal and partner cohort mapping into scaled marketing programs

• Determine team and marketing strategy to accomplish Connectivity’s commercial objectives, flexing as required; manage team resources and identify resource gaps

• Build and run the new 1:1 ABM approach for top strategic connectivity providers, and oversee differentiated marketing solutions across CPP Elite/Preferred and long-tail cohorts

• Partner with Hotel Marketing and VR Marketing to plan and execute cross-LOB Shared Bets, moving oppy capture from ad hoc requests to structured, plan-led campaigns direct to supply partners

• Lead Connectivity’s quarterly GTM planning and release cadence in partnership with Product Marketing (PMM) and Business Programs, translating Connectivity XLT priorities into a predictable delivery rhythm partners can plan against

• Establish dependable working relationships with stakeholders, including executive (VP+) level, and build rapport to become a trusted business partner

• Influence senior leaders, stakeholders and peers to manage initiatives end-to-end successfully, moving others to a preferred alternative where required

• Coach and develop the team, creating an environment for effectiveness and growth where strengths are known and built upon, and identifying learning needs

• Partner with Analytics to define and report on account-tiered success metrics (engagement, product/API adoption, commercial impact) and present clear, actionable recommendations

Who you are:

• Bachelor’s in Marketing, Communications, Advertising or a related field; or equivalent related professional experience

• 8+ years marketing experience, including 3+ years of people management experience

• Experience developing and implementing successful B2B partner marketing campaigns and programs at scale, ideally across a multi-audience or two-sided GTM model

• Experience building or running account-based marketing (ABM) programs for strategic, high-value accounts

• Strong written communication and visual storytelling, with the ability to translate complex product or API concepts into partner-facing narratives

• Solid understanding of marketing channel mix (email, webinar, Seismic/self-serve, partner-internal comms) and how to sequence channels across a partner lifecycle

• Established team leader, experienced managing people managers and/or individual contributors, creating an environment for team effectiveness, collaboration and growth

• Comfortable operating in a quarterly planning cadence, balancing committed delivery with a rolling look-ahead signal

• Ability to work effectively cross-functionally across Product Marketing, Field Enablement, Hotel/VR Marketing, Commercial and Analytics

• Strong data analysis and insight development skills; able to define and defend success metrics (adoption, usage, commercial impact) to executive stakeholders

• Message Gears or Salesforce Marketing Cloud email system experience is a plus

• Preference for previous experience working in a role with a global remit

Accommodation requests

Expedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at https://expedia.service-now.com/askeg?id=job_accommodation.

About Expedia Group

Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.

Important notice

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never share sensitive personal information unless you are confident of the recipient. Expedia Group does not extend job offers via email or messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official place to find and apply for roles is https://careers.expediagroup.com/jobs/.

Equal Opportunity

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.