Senior Growth Analytics Lead - Incrementality, LTV & ROI

Preply; Greater London; On-site; GBP 110,000 - 140,000; Full time

Benefits offered by this job

Equity

Leave allowance

Health insurance

Learning & Development budget

Job summary

Preply is seeking a senior analytics leader to own the marketing measurement framework. You will interpret outputs, understand drivers, risks, and opportunities, and present clear recommendations to senior leaders.

You will own the story and build the frameworks that let Growth move fast with guardrails. You will partner with the VP of Growth, COO, and CFO to guide geo expansion, CAC/LTV modelling, and investment decisions, using AI tools to speed insights and ensure disciplined decisions across

Qualifications

• 8+ years in marketing analytics or growth analytics, fluent in incrementality, LTV, CAC, geo lift.
• Owned a measurement method end to end: designed the test, ran the analysis, changed a decision.
• Experience at a high growth B2C, marketplace, or subscription business.
• Deep understanding of CAC, LTV, payback, and channel efficiency.
• A clear communicator who can defend a specific recommendation under senior challenge.
• Experience influencing marketing or growth teams and building frameworks that stick.
• Fluency with Looker, Snowflake/SQL, and advanced Sheets/Excel.
• AI fluency and demonstrated success using AI tools to drive insights.
• Comfortable building models or possessing a strong analytical foundation and fast learning.

Responsibilities

• Measure incremental return on marketing spend using geo lift, holdout tests, and MMM.
• Build financial models linking marketing spend to acquisition, retention, and LTV.
• Develop an investment framework and guardrails for fast growth.
• Model geo expansion, set return thresholds and track performance.
• Partner with Growth leadership; translate analysis into clear recommendations.
• Leverage AI tools to speed up analysis and model builds.

Skills

Incrementality

Geo lift

LTV modeling

CAC optimization

Forecasting

Communication

Framework design

AI tools

Tools

Looker

Snowflake

SQL

Excel

Job description

Preply is seeking a senior analytics leader to own the marketing measurement framework. You will interpret outputs, understand drivers, risks, and opportunities, and present clear recommendations to senior leaders.

You will own the story and build the frameworks that let Growth move fast with guardrails. You will partner with the VP of Growth, COO, and CFO to guide geo expansion, CAC/LTV modelling, and investment decisions, using AI tools to speed insights and ensure disciplined decisions across