Senior Groups, Conference and Events Sales Executive – Birmingham

Hilton; Birmingham; On-site; GBP 27,000 - 33,000; Full time

Benefits offered by this job

Competitive pay

Travel perks

Food and beverage discounts

Free meals on duty

Generous holiday allowance

Employee stock purchase

Pension scheme

High street discounts

Mental health resources

Crisis Concierge

Career development opportunities

Job summary

Hilton Birmingham Metropole is seeking a Senior Groups, Conference and Events Sales Executive to drive GCE revenue and deliver memorable experiences for guests.

You will lead strategic sales efforts, align activity with the hotel’s selling strategy, and mentor team members while enjoying Hilton’s extensive perk and development opportunities. This role is based in Birmingham, United Kingdom.

Qualifications

• Experience in groups, conference and events sales (GCE).
• Strong communication and negotiation skills with clients and stakeholders.
• Ability to create and execute proactive sales plans to meet targets.

Responsibilities

• Drive GCE revenue through proactive selling of group, conference and events opportunities.
• Assist GCE Sales Manager with business plans, identify revenue gaps and initiatives.
• Lead sales strategy execution aligned with the hotel's selling strategy.
• Stay ahead of local market trends and competitor activity to strengthen positioning.
• Ensure process accuracy through regular spot checks on bookings and systems.
• Promote the hotel through promotional activities to increase visibility and drive GCE business.
• Inspire and develop the team through coaching, performance evaluations, and mentoring.

Skills

GCE sales

Revenue growth

Strategic selling

Account management

Negotiation

Job description

Senior Groups, Conference and Events Sales Executive – Birmingham

Exceptional Hospitality Starts with You

Picture yourself brightening someone’s day. When you join our Hotels team, that’s exactly what you’ll do every time you come to work! As a Senior Groups, Conference and Events (GCE) Sales Executive at Hilton Birmingham Metropole, you’re not just driving revenue by leading strategic GCE sales efforts – you’re spreading the light and warmth of hospitality by delivering memorable experiences that make the stay for every guest.

How We’ll Help You Thrive

At Hilton, the hospitality we’re known for doesn’t end with our guests. We proudly invest in our Team Members’ wellbeing, supporting you through all of life’s moments. When you join Hilton, our exceptional care extends to you with a wide range of perks and benefits, including:

• Competitive pay – Earn up to £29,790 per annum plus GCE bonus with opportunities to grow your career with Hilton.
• Incredible travel perks – Enjoy discounted hotel stays through our Go Hilton travel programme, with room rates as low as $40 USD per night at participating hotels worldwide.
• Food and beverage discounts – Receive 50% off food and beverage at participating outlets.
• Free meals on duty – Helping you stay energised throughout your shift.
• Generous holiday allowance – Enjoy 28 days’ holiday including bank holidays, increasing with service.
• Own a piece of Hilton – Through our Employee Stock Purchase Programme (ESPP), eligible Team Members can invest in Hilton shares at a 15% discount.
• Pension scheme – Supporting you as you plan for the future.
• High street discounts – Access a range of exclusive savings through Perks at Work.
• Mental health resources – Through our Care for All hub, Team Members have access to wellbeing resources, alongside free counselling and support through our Employee Assistance Programme (EAP).
• Crisis Concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for practical support and emotional care.
• Career development opportunities – Grow with Hilton through learning and development programmes designed to support your personal and professional growth.

*Benefits availability may vary depending on Team Member location and terms and conditions of employment.

Here’s what you’ll do during a typical day:

• Drive GCE revenue: Maximize group, conference, and event sales opportunities through proactive selling strategies and strong conversion of customer inquiries
• Optimize business performance: Assist the GCE Sales Managet with business plans, identify revenue gaps, and implement initiatives to fill capacity and meet commercial targets
• Lead sales strategy execution: Align departmental activity with the hotel’s selling strategy, ensuring compliance and adaptability to market conditions
• Stay ahead of the competition: Monitor local market trends and competitor activity to inform sales tactics and strengthen the hotel’s competitive positioning
• Ensure process accuracy: Conduct regular spot checks on bookings to support audit readiness and high-quality execution across systems and procedures
• Promote the hotel: Organize and participate in promotional activities to increase visibility and drive GCE business
• Inspire and develop the team: Supervise, coach, and mentor team members; conduct performance evaluations, provide professional development opportunities, and recognize achievements to build, retain, and engage a high-performing team

What It Takes to Make the Stay

At Hilton, our core values define what it takes to succeed here and guide the qualities we look for in every team member:

A passion for spreading the light and warmth of Hospitality. Acting with Integrity and always doing the right thing. Inspiring others through Leadership. A belief that Teamwork drives the best outcomes. A sense of Ownership and accountability. And a focus on the Now, bringing urgency and discipline to every moment, knowing it can make a lasting impact.

Join an Award-Winning Workplace Culture

At Hilton, we don’t just deliver exceptional experiences for our guests-we build an exceptional workplace for the Team Members who make it all possible. As a global leader in hospitality, we’ve welcomed more than 3 billion guests worldwide, all while staying true to our founding vision: to fill the earth with the light and warmth of hospitality.

Our award-winning culture has earned us repeated recognition on the World’s Best Workplaces list by Great Place to Work and Fortune. With our suite of world-class brands , and a company-wide commitment to providing the best stay for every guest, we’re setting new standards for the future of travel.

Whether you’re starting your career or exploring something new, Hilton supports your journey every step of the way. Come for the job, stay for the career-and help us make every stay a little more magical.

Curious about life at Hilton? Explore our Careers Blog to see why we’re more than a great place to stay-we’re a great place to work.

Exact Location: Birmingham, West Midlands, United Kingdom