Senior Global ABM & Integrated Campaign Lead

DeepL; Greater London; Hybrid; GBP 70.000 - 90.000; Vollzeit

Benefits dieser Stelle

Hybrid work schedule

Competitive benefits

Virtual Shares

Hack Fridays

Zusammenfassung

DeepL, a leading AI translation company, is seeking a Senior Integrated Campaign Manager. You will own persona-driven campaigns across Global Operators and related leadership roles, shaping strategy, messaging, and channel mix from concept to launch.

You will collaborate with product marketing, SDR, and field teams to deliver personalized programs, manage a global calendar, and ensure consistent branding across channels.

Qualifikationen

• 5+ years of experience in B2B SaaS marketing, campaign management, demand generation, or ABM roles.
• Proven track record of managing complex, multi-channel campaigns from strategy through execution.
• Understanding account-based marketing programs, including account tiering, personalized content, and multi-touch orchestration alongside Sales.
• Demonstrated success driving pipeline generation and revenue growth through integrated and account-based campaigns.
• Strong project management skills with the ability to manage multiple campaigns simultaneously and meet deadlines.
• Data-driven decision-making and proficiency in campaign analytics, attribution, and performance optimization.
• Excellent communication skills for cross-functional collaboration and stakeholder management, particularly with Sales and SDR teams.
• AI literacy, including familiarity with GenAI tools for campaign planning, content creation, and execution.

Aufgaben

• Translate DeepL's translation capabilities into compelling, pipeline-driving campaigns tailored to how functional leaders operate and buy.
• Partner with Product Marketing, Field, Performance, and SDR teams to develop go-to-market programs and nurture streams.
• Collaborate with Content, Creative, and Regional Marketing teams to produce and localize campaign assets.
• Maintain a global campaign calendar and asset library, ensuring brand consistency and timely deployment across touchpoints.
• Design and execute ABM programs for prioritized accounts and account tiers.
• Feed engagement data back into targeting and strategy decisions for ABM.
• Drive KPIs such as lead quality, conversion rates, account engagement, and ROI.

Kenntnisse

B2B SaaS marketing

Campaign management

Demand generation

ABM

Data-driven decision-making

Tools

HubSpot

Salesforce

ABM platforms (6sense/Demandbase/RollWorks)

Asana/Jira

Contentful/CMS

Jobbeschreibung

DeepL, a leading AI translation company, is seeking a Senior Integrated Campaign Manager. You will own persona-driven campaigns across Global Operators and related leadership roles, shaping strategy, messaging, and channel mix from concept to launch.

You will collaborate with product marketing, SDR, and field teams to deliver personalized programs, manage a global calendar, and ensure consistent branding across channels.