ABM & AI Automation Lead — Personalize & Scale Campaigns

RELEX Solutions; Greater London; On-site; GBP 65,000 - 90,000; Full time

Job summary

RELEX Solutions is seeking an experienced ABM automation lead to advance highly targeted programs across channels. You will design AI-based workflows for five operational areas and build scalable templates, with a focus on speed, personalization, and governance.

You will partner with Marketing Operations and Brand teams to ensure guardrails and standards are met while driving measurable impact in account engagement and pipeline.

Qualifications

• 4+ years in B2B ABM, demand generation, growth marketing, or marketing operations.
• Proven track record designing and shipping AI & automation workflows used by others.
• Experience with LLMs: prompt design, structured outputs, and data/tool integration.
• Hands-on automation in n8n, Make, Zapier, Workato or similar with APIs.

Responsibilities

• Map current ABM areas, identify bottlenecks and define an automation roadmap.
• Build and maintain AI workflows using Claude, n8n, Folloze and HubSpot.
• Collaborate with Marketing Operations to align standards and integrations.
• Define brand and quality guardrails for AI-produced assets and deploy them.
• Document workflows and train teams for self-sufficiency.
• Oversee ABM ad operations setup for LinkedIn and Influ2.
• Create landing page templates and content personalization templates.
• Develop content assets and direct mail workflows for ABM.
• Define analytics: engagement, reach, pipeline contribution, and ROI.

Skills

ABM experience

Demand generation

Growth marketing

AI workflow design

LLMs

Automation workflows

Prompt design

Cross-team collaboration

Tools

n8n

Make

Zapier

Workato

APIs

Job description

RELEX Solutions is seeking an experienced ABM automation lead to advance highly targeted programs across channels. You will design AI-based workflows for five operational areas and build scalable templates, with a focus on speed, personalization, and governance.

You will partner with Marketing Operations and Brand teams to ensure guardrails and standards are met while driving measurable impact in account engagement and pipeline.