Remote Integrated Campaign Lead (B2B Growth & ABM)

EasyInfoBlog.com LLC; United Kingdom; Remote; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Remote working opportunities

Flexible paid time off

Global Wellbeing Days

Professional development resources

ESG initiatives

Job summary

Unit 4 is seeking an Integrated Campaign Manager to plan, execute and optimize multi-channel campaigns across the UK and beyond, focusing on Professional and Business Services. You will collaborate with Product Marketing, Field Marketing, Digital Marketing, Sales, and other teams to drive demand generation, pipeline growth, and revenue.

The role requires a data-driven mindset, ability to operate across countries and time zones, and comfort with AI tooling.

Qualifications

• Experience marketing to Professional Services, Business Services, SaaS, or ERP audiences.
• Strong B2B marketing experience, particularly in integrated campaigns, demand generation, or industry marketing.
• Proven success delivering campaigns that generate measurable pipeline and revenue growth.
• Experience collaborating with sales teams and supporting account-based marketing programmes.
• Ability to work across different countries, cultures, and time zones.
• Familiarity with ABM platforms such as 6sense.
• Experience with campaign reporting and dashboarding tools.
• Willingness to undergo security clearance for certain customer projects involving sensitive data.

Responsibilities

• Plan, execute, and optimise multi-channel, multi-region marketing campaigns for the Professional and Business Services segments.
• Drive brand awareness, customer engagement, sales pipeline growth, and revenue.
• Manage the end-to-end campaign lifecycle, from strategy and planning to execution and performance analysis.
• Collaborate with Product Marketing, Field Marketing, Digital Marketing, Creative, Business Development, Customer Success, and Sales teams.
• Translate market insights into content campaigns addressing industry challenges and customer needs.
• Develop integrated campaign strategies aligned with Unit4’s growth objectives, market trends, customer insights, and competitive intelligence.
• Define campaign objectives, messaging frameworks, content requirements, and success metrics.
• Create quarterly and annual campaign roadmaps aligned with business priorities and revenue targets.
• Manage campaigns across websites, email, social media, digital advertising, webinars, analyst programmes, PR, events, ABM, and customer advocacy programmes.
• Coordinate campaign activities across global and regional teams.
• Develop campaign assets, toolkits, messaging guides, and activation plans to support the buyer journey and field execution.
• Align campaigns with target accounts, sales pipeline priorities, and territory plans.
• Support lead management, campaign attribution, and sales handoff processes.
• Serve as a go-to-market expert for the Professional and Business Services sector.
• Collaborate with Product Marketing and PR agencies to develop thought leadership content and industry narratives.
• Manage campaign budgets and monitor performance across the marketing funnel.
• Track engagement, Marketing Qualified Opportunities, pipeline contribution, influenced revenue, and ROI.
• Analyse results, optimise campaign effectiveness, and present insights and recommendations to stakeholders.

Skills

Integrated campaigns

Demand generation

ABM programmes

Cross-functional collaboration

Multi-region marketing

Analytics & optimization

AI tools

Tools

6sense

Copilot

Claude

Job description

Unit 4 is seeking an Integrated Campaign Manager to plan, execute and optimize multi-channel campaigns across the UK and beyond, focusing on Professional and Business Services. You will collaborate with Product Marketing, Field Marketing, Digital Marketing, Sales, and other teams to drive demand generation, pipeline growth, and revenue.

The role requires a data-driven mindset, ability to operate across countries and time zones, and comfort with AI tooling.