Senior Gaming Media Planner

Adelphi Group; Greater London; Sur place; GBP 40 000 - 65 000; Plein temps

Résumé du poste

PHD is seeking a Senior Media Planning Executive to support the 2K Games account across markets and channels. You’ll own day-to-day media planning, manage campaigns, and build client and media partner relationships to deliver integrated strategies.

You’ll contribute to strategic thinking for upcoming launches, use audience insights for smart media solutions, and thrive in a fast-paced, client-facing environment with a proactive, data-driven mindset.

Qualifications

• Strong understanding of media planning, buying and executing campaigns.
• Familiar with media planning tools and software to analyse and interpret post-campaign results.
• Problem-solving with data-driven recommendations.
• Ability to prioritise tasks and manage multiple campaigns and deadlines.
• Open to exploring AI tools to enhance creativity, performance and efficiency in media.
• Comfortable building relationships and interacting with clients to provide updates and manage expectations.

Responsabilités

• Collaborate with clients and account teams to understand marketing objectives, campaign priorities and target audiences.
• Develop integrated media strategies and plans across TV, CTV/BVOD, audio, OOH and digital.
• Own day-to-day media planning across multiple titles and campaign phases, managing timelines and budgets.
• Conduct market and audience research to uncover media consumption trends and insights.
• Help develop Strategy Playbooks for upcoming titles using audience and cultural insights.
• Monitor campaign reporting, pacing and performance, and address delivery challenges.
• Support post-campaign analysis and translate performance into learnings and recommendations.
• Serve as day-to-day client contact, communicating media recommendations and performance insights.
• Build relationships with media owners, support briefs and evaluations, identify innovations and value for campaigns.
• Maintain oversight of campaign budgets and client billing.

Connaissances

Media planning

Campaign management

Data analysis

Client relationship

AI awareness

Outils

Media planning tools

Post-campaign analytics

Description du poste

PHD is seeking a Senior Media Planning Executive to support the 2K Games account across markets and channels. You’ll own day-to-day media planning, manage campaigns, and build client and media partner relationships to deliver integrated strategies.

You’ll contribute to strategic thinking for upcoming launches, use audience insights for smart media solutions, and thrive in a fast-paced, client-facing environment with a proactive, data-driven mindset.