Lead Media Planning Manager

Adelphi Group; Greater London; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

PHD UK is seeking a Media Planning Manager to lead the development and execution of media strategies for the Seat/Cupra account, with support from a Media Planning Director. You will oversee planning, collaboration with clients and internal teams, and ensure campaigns align with brand objectives.

The role requires strong analytical and leadership skills, a hands-on approach to media mix optimization, and the ability to translate data into actionable plans that drive measurable results for

Responsibilities

• Design and implement comprehensive media plans aligned with business and marketing goals
• Conduct audience research to understand demographics, behaviors and media consumption patterns
• Identify the most effective mix of media channels (digital, social, print, TV, radio, outdoor, etc.) to maximise reach and impact
• Monitor budgets across channels to achieve optimal outcomes and track media expenditures to ensure adherence to financial plans
• Analyse campaign performance using key metrics and analytics tools to provide actionable insights and guide future planning
• Collaborate with other departments including creative, media buyers and external agency teams to ensure effective delivery of campaigns
• Serve as a point of contact for clients and stakeholders, building and maintaining long-lasting relationships
• Analyse campaign performance data to extract insights and provide actionable recommendations
• Help train and mentor junior team members
• Stay updated of media trends to adapt plans to evolving consumer behaviors and integrate new tools and platforms into media strategies

Job description

PHD UK is seeking a Media Planning Manager to lead the development and execution of media strategies for the Seat/Cupra account, with support from a Media Planning Director. You will oversee planning, collaboration with clients and internal teams, and ensure campaigns align with brand objectives.

The role requires strong analytical and leadership skills, a hands-on approach to media mix optimization, and the ability to translate data into actionable plans that drive measurable results for