Senior Gaming Media Planner & Strategy Lead

OMPHDIUK PHD International; United Kingdom; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

Omnicom Group is seeking a Senior Media Planning Executive to join the team working across the 2K Games account. You will develop and deliver integrated media strategies across multiple markets and channels, owning day-to-day media planning, budgets and timelines while building strong client and partner relationships.

You will contribute to strategic thinking, monitor performance, and translate insights into actionable recommendations for upcoming launches and campaigns.

Qualifications

• Understanding of media planning, buying and campaign execution.
• Familiarity with media planning tools and software to analyse post-campaign results.
• Problem-solving to address issues with data-driven recommendations.
• Ability to prioritise tasks and manage multiple campaigns and deadlines.
• Awareness of AI/automation in media to enhance creativity and efficiency.
• Comfortable building client relationships and communicating updates.

Responsibilities

• Collaborate with clients and account teams to understand marketing objectives and targets.
• Develop integrated media strategies and plans across TV, CTV/BVOD, audio, OOH and digital.
• Own day-to-day media planning across multiple titles and campaigns, managing timelines and budgets.
• Conduct market and audience research to uncover trends and insights.
• Contribute to Strategy Playbooks for upcoming titles with media opportunities.
• Monitor campaign reporting, pacing and performance; assist with tagging and reporting.
• Support post-campaign analysis and translate learnings into recommendations.
• Serve as day-to-day client contact and present media recommendations and updates.
• Build relationships with media owners and assess opportunities and innovations.
• Maintain oversight of campaign budgets and client billing processes.
• Stay updated on gaming, entertainment and tech developments relevant to campaigns.

Skills

Media planning

Campaign management

Client relationships

Data-driven mindset

AI/automation in media

Multitasking

Tools

Media planning tools

Job description

Omnicom Group is seeking a Senior Media Planning Executive to join the team working across the 2K Games account. You will develop and deliver integrated media strategies across multiple markets and channels, owning day-to-day media planning, budgets and timelines while building strong client and partner relationships.

You will contribute to strategic thinking, monitor performance, and translate insights into actionable recommendations for upcoming launches and campaigns.