Manager, Product Marketing

2K; Greater London; On-site; GBP 70,000 - 100,000; Full time

Job summary

2K Games is seeking a Manager, Product Marketing to drive data-driven, full-funnel marketing for the PGA TOUR 2K franchise. You will shape product messaging, lead live-service campaigns, and manage partnerships and licensing activations that bring in-game content to life.

You will collaborate with internal teams to ensure cohesive go-to-market strategies and leverage analytics to optimise player engagement across platforms, with a hybrid work model in London.

Qualifications

• Proven experience in product marketing, live-service campaign management, or lifecycle marketing within gaming or digital entertainment.
• Extensive knowledge or interest in sports, ideally golf.
• Passion to deliver integrated campaigns that drive awareness, acquisition and retention.
• Strong ability to measure and report marketing performance across channels.

Responsibilities

• Manage end-to-end marketing campaigns across the live-service model, prioritising multiple campaigns.
• Represent player needs through insights and analytics, translating into product messaging.
• Own in-game lifecycle strategy and craft messaging that optimises player experience.
• Lead partnerships, influencer tie-ins, and licensing activations for in-game content.
• Foster high-trust relationships across the business unit to enable smooth global campaigns.

Skills

Product marketing

Live-service campaigns

Lifecycle marketing

Data analytics

Gaming industry knowledge

Job description

Who We Are

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA 2K, renowned BioShock, Borderlands, Mafia, Sid Meier’s Civilization, and XCOM brands; popular WWE 2K and WWE SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR 2K.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role.

What We Need

The PGA TOUR 2K Integrated Marketing team is looking for a Manager, Product Marketing. We are responsible for building data-driven marketing strategies that reach and engage fans with value-rich experiences that drive revenue growth, brand health, and loyalty. We aim to connect fans around the world to the most engaging golf platform: our franchise.

As a Manager, Product Marketing, you will be responsible for helping deliver full-funnel marketing campaigns, in partnership with internal and external partners, to drive player satisfaction and commercial success. From Seasonal Live-Service executions, to multi-faceted partnership campaigns, to targeted in-game promotions, you will ideate on product feature messaging and strategies, lead in-game creative development, oversee tactical execution plans, and leverage new and emerging technologies to best serve our players. This is a role that never stands still, and where no two days are the same.

To be successful in this role, you will need to be a true product marketing expert that understands every facet of our game and how they serve our current and prospective players. Within the integrated marketing team, it is your responsibility to be the product’s source of truth to help inform go-to-market strategies through a strong, collaborative mindset and data-driven insight. An existing passion for, or a willingness to learn about, the sport of golf is key: the PGA TOUR 2K franchise is the most authentic representation of the sport, and success in this role is determined by our ability to demonstrate that to our players.

What You Will Do

• Manage comprehensive end-to-end marketing campaigns across our full live-services machine. From title-level level marketing planning, to Seasonal creative executions, to Free-to-Play activations, to real-life sporting event tie-ins. You will often manage multiple campaigns concurrently.
• Authentically represent player needs by knowing our game in and out, through a deep understanding and appreciation for player insights and analytics, as well as time spent in the game testing out features and flows to best represent ways we highlight product value and live services content.
• Own our in-game lifecycle strategy: architecting messaging and offer constructs that move our players through the optimal player experience. Leverage campaign learnings and insights to optimize evergreen messaging and intervention timings.
• Lead and execute high-profile brand partnerships, influencer tie-ins, and promotional activations; you will work with internal Partnerships and Product teams to help establish how our licensed partners come to life in-game, then build marketing campaigns to drive awareness and engagement with their branded content.
• Build and maintain high-trust relationships across our Business Unit and our shared service teams to ensure zero friction in the execution of integrated global campaigns.

What Will Make You A Great Fit

Product Passion & Literacy: You're as comfortable in a product roadmap conversation as a campaign brief kick off call. You know how to establish, define and represent marketing priorities to influence product decisions and create content that authentically resonates with our players.

Operational Rigor: You can hold multiple campaigns, live and upcoming, in harmony without losing precision on any one of them—meeting internal and external deadlines to execute flawlessly.

Content & Channel Fluency: You can partner with multiple cross-functional teams to orchestrate a multi-touchpoint tactical execution, understanding the nuance between owned, earned and paid channels to maximise acquisition and engagement.

Partnership & Licensing Acumen: You know how to run activations that integrate licenses, licensors and/or talent from concept through to legal sign-off, balancing creative ambition with third-party and IP priorities and obligations.

Cross-Functional Influence: You build trust quickly with key stakeholders across the Business Unit, shared services teams, and our development studio. You will operate as the connective tissue that keeps teams moving in the same direction towards execution.

Qualifications

• Proven experience in product marketing, live-service campaign management, or lifecycle marketing experience within gaming or digital entertainment.
• Extensive knowledge or interest in sports verticals, ideally golf.
• Passion to deliver thoughtfully integrated campaigns players can resonate with, that showcase the product as a means to drive awareness, acquisition and retention.
• Deep understanding of how to measure and report on marketing performance across owned and operated, earned, and paid channels.
• Strong ability to interpret data and learnings to influence real-time decision making.
• Familiarity with PC & console gaming marketing (PlayStation, Xbox. Steam) a plus.

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

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