Senior Field Marketing Manager

Diligent; Greater London; Hybrid; GBP 70,000 - 95,000; Full time

Job summary

Diligent is seeking a Senior Field Marketing Manager to drive integrated field marketing programs across the UK & Ireland and wider EMEA. You will partner with Sales, Customer Success and Business Unit leaders to accelerate pipeline and bookings through data-driven campaigns, events, and ABM initiatives.

You’ll lead regional marketing and collaborate with cross-functional teams to align activities with strategic priorities, leverage AI tools in daily workflows, and deliver measurable revenue

Qualifications

• 5+ years of B2B marketing experience, including 3+ years in field marketing, regional marketing, or account-based marketing roles.
• Proven success delivering integrated marketing programs that accelerate sales cycles, influence pipeline, and contribute to bookings or revenue growth.
• Experience partnering directly with Sales teams, Customer Success and Commercial teams and leaders to build account-focused marketing strategies and opportunity acceleration plans.
• Strong understanding of complex B2B SaaS buying journeys and multi-stakeholder decision-making processes.
• Hands-on experience with Salesforce and a marketing automation platform such as Marketo or HubSpot.
• Ability to use data, insights, and reporting to evaluate performance and drive marketing decisions.
• Integrate AI tools to the daily workflow
• Strong communication, stakeholder management, and project management skills, with the ability to thrive in a fast-paced, collaborative environment.

Responsibilities

• Lead integrated field marketing programs that accelerate opportunities, support pipeline growth, and drive revenue impact.
• Develop and execute account-based marketing initiatives for strategic target accounts and buying committees.
• Plan and deliver engaging in-person and virtual events, including executive roundtables, workshops, webinars, and industry conferences.
• Partner with Sales leadership to align marketing activities with account plans, active opportunities, and commercial priorities.
• Create programs that support customer expansion, retention, advocacy, and renewal opportunities.
• Analyze campaign, event, and pipeline performance to optimize ROI and continuously improve results.

Skills

B2B marketing

Field marketing

Account-based marketing

Sales alignment

Data-driven marketing

AI tools

Tools

Salesforce

Marketo

HubSpot

Job description

Diligent is the AI leader in governance, risk and compliance (GRC) SaaS solutions, helping more than 1 million users and 700,000 board members to clarify risk and elevate governance. The Diligent One Platform gives practitioners, the C-Suite and the board a consolidated view of their entire GRC practice so they can more effectively manage risk, build greater resilience and make better decisions, faster.

At Diligent, we're building the future with people who think boldly and move fast. Whether you're designing systems that leverage large language models or part of a team reimaging workflows with AI, you'll help us unlock entirely new ways of working and thinking. Curiosity is in our DNA, we look for individuals willing to ask the big questions and experiment fearlessly - those who embrace change not as a challenge, but as an opportunity. The future belongs to those who keep learning, and we are building it together. At Diligent, you’re not just building the future - you’re an agent of positive change, joining a global community on a mission to make an impact.

A Day in the Life

Are you passionate about turning engaged prospects into customers and building marketing programs that directly influence revenue? As a Senior Field Marketing Manager, you'll partner closely with Sales, Customer Success, and Business Unit leaders to design and execute high-impact field marketing, customer engagement, and event strategies across the UK & Ireland and wider EMEA region. You'll play a key role in accelerating pipeline, progressing opportunities, and creating measurable commercial results through data-driven, customer-centric marketing initiatives.

Here’s a breakdown of what you’ll do (not all of it, just the important stuff):

• Lead integrated field marketing programs that accelerate opportunities, support pipeline growth, and drive revenue impact.
• Develop and execute account-based marketing initiatives for strategic target accounts and buying committees.
• Plan and deliver engaging in-person and virtual events, including executive roundtables, workshops, webinars, and industry conferences.
• Partner with Sales leadership to align marketing activities with account plans, active opportunities, and commercial priorities.
• Create programs that support customer expansion, retention, advocacy, and renewal opportunities.
• Analyze campaign, event, and pipeline performance to optimize ROI and continuously improve results.

These are the essentials you’ll need to get an interview:

• 5+ years of B2B marketing experience, including 3+ years in field marketing, regional marketing, or account-based marketing roles.
• Proven success delivering integrated marketing programs that accelerate sales cycles, influence pipeline, and contribute to bookings or revenue growth.
• Experience partnering directly with Sales teams, Customer Success and Commercial teams and leaders to build account-focused marketing strategies and opportunity acceleration plans.
• Strong understanding of complex B2B SaaS buying journeys and multi-stakeholder decision-making processes.
• Hands-on experience with Salesforce and a marketing automation platform such as Marketo or HubSpot.
• Ability to use data, insights, and reporting to evaluate performance and drive marketing decisions.
• Integrate AI tools to the daily workflow
• Strong communication, stakeholder management, and project management skills, with the ability to thrive in a fast-paced, collaborative environment.

It would be great if you had these too, but we’ll support you if you don’t:

• Experience within governance, risk, compliance, audit, or related enterprise software markets.
• Experience using sales engagement and intelligence tools such as Outreach, Gong or ZoomInfo.
• Exposure to regional or international marketing programs across EMEA.
• Experience supporting customer marketing, renewal, or advocacy initiatives.

Why join us?

You’ll have the opportunity to shape field marketing strategy for a growing business area, work directly with senior commercial stakeholders, and see the measurable impact of your work on pipeline and revenue. If you enjoy combining strategic thinking with hands-on execution and thrive in a collaborative, results-driven environment, we’d love to hear from you.

Creativity is ingrained in our culture. We are innovative collaborators by nature. We thrive in exploring how things can be differently both in our internal processes and to help our clients. We care about our people. Diligent offers a flexible work environment, global days of service, comprehensive health benefits, meeting free days, generous time off policy and wellness programs. (among others) Diversity is important to us. Growing, maintaining and promoting a diverse team is a top priority for us. We foster and encourage diversity through our Employee Resource Groups and provide access to resources and education to support the education of our team, facilitate dialogue, and foster understanding.

Diligent created the modern governance movement. Our world-changing idea is to empower leaders with the technology, insights and connections they need to drive greater impact and accountability –to lead with purpose. Our employees are passionate, smart, and creative people who not only want to help build the software company of the future, but who want to make the world a more sustainable, equitable and better place.

Headquartered in New York, Diligent has offices in Washington D.C., London, Galway, Budapest, Vancouver, Bengaluru, Munich, Singapore and Sydney. To foster strong collaboration and connection, this role will follow a hybrid work model. If you are within a commuting distance to one of our Diligent office locations, you will be expected to work onsite at least 50% of the time. We believe that in-person engagement helps drive innovation, teamwork, and a strong sense of community.