Director, Product Marketing

Diligent; Greater London; Hybrid; GBP 90,000 - 140,000; Full time

Benefits offered by this job

Flexible work model

Global days of service

Health benefits

Wellness programs

Job summary

Diligent, the AI leader in GRC software, seeks a Director of Product Marketing to define and drive GTM for its product suite globally. You will own messaging, positioning, content, and enablement for internal audit leaders, finance executives and boards.

Responsibilities span partnering with Product, Engineering, Sales, Marketing and Customer Success, translating complex AI capabilities into clear business value, and shaping market perception across regions.

Qualifications

• 8+ years in B2B SaaS product marketing
• 5+ years owning end-to-end GTM strategies
• Strong ability to simplify complex SaaS/IPL AI/GenAI technologies

Responsibilities

• Define and drive GTM for Diligent Boards across regions
• Create messaging, positioning and content strategy for internal audit buyers
• Partner with Product, Engineering, Sales and Marketing to translate tech into customer value
• Lead campaigns to generate demand and accelerate pipeline

Skills

B2B SaaS marketing

GTM strategy

AI/GenAI marketing

Cross-functional collaboration

Storytelling

Job description

Diligent is the AI leader in governance, risk and compliance (GRC) SaaS solutions, helping more than 1 million users and 700,000 board members to clarify risk and elevate governance. The Diligent One Platform gives practitioners, the C-Suite and the board a consolidated view of their entire GRC practice so they can more effectively manage risk, build greater resilience and make better decisions, faster.

At Diligent, we're building the future with people who think boldly and move fast. Whether you're designing systems that leverage large language models or part of a team reimaging workflows with AI, you'll help us unlock entirely new ways of working and thinking. Curiosity is in our DNA, we look for individuals willing to ask the big questions and experiment fearlessly - those who embrace change not as a challenge, but as an opportunity. The future belongs to those who keep learning, and we are building it together. At Diligent, you’re not just building the future - you’re an agent of positive change, joining a global community on a mission to make an impact.

A Day in the Life

The Director, Product Marketing is a senior, strategic, and execution-focused role, responsible for defining and driving the go-to-market (GTM) strategy for Diligent’s product suite. Reporting to the Senior Director, Product Marketing, this role combines high-level strategic vision with hands‑on execution to position Diligent as the leading provider of internal audit management software. The Director will own messaging, positioning, and content strategy that resonates with internal audit leaders, finance executives, compliance officers, and board‑level stakeholders across globally. This role requires close partnership with Product Management, Sales, Marketing, Customer Success, as well as external stakeholders, to deliver differentiated storytelling, enablement resources, and programs that drive adoption, pipeline, and revenue growth. This is a high‑impact position within the Business Unit, providing the opportunity to shape market perception, strengthen competitive positioning, and elevate Diligent’s leadership in enterprise audit and compliance solutions.

Position Overview

The Director, Product Marketing will own the end‑to‑end go‑to‑market strategy for Diligent Boards go‑to‑market strategy for Diligent Boards, driving positioning, messaging, product launches, market intelligence, sales enablement, pricing and packaging, and customer adoption across key segments and regions. We are looking for a strategic B2B SaaS product marketer with strong technical aptitude who can translate complex technology into compelling customer value. The ideal candidate has experience in a SAAS technology company. Exposure to product‑led growth (PLG) is highly valuable. You will partner closely with Product, Engineering, AI/Data, Sales, Marketing, Customer Success, Enablement, Finance, and senior leadership to identify market opportunities, influence product strategy, and bring differentiated technology solutions to market. This is a high‑impact role requiring someone who can move seamlessly between technical product detail, customer insights, commercial strategy, and compelling storytelling insights, commercial strategy, and compelling storytelling.

Key Responsibilities

• Go-to-Market & Product Strategy technical product detail, customer Own end-to-end GTM strategies for Diligent Boards across key customer segments and regions.
• Develop differentiated positioning, messaging, value propositions, and launch strategies based on customer, market, and competitive insights.
• Partner with Product and Engineering to understand product roadmaps, technical capabilities, integrations, data, AI functionality, and translate these into compelling customer benefits.
• Identify opportunities to improve product-market fit, adoption, expansion, and revenue growth.
• AI & Technical Product Marketing Develop GTM strategies for AI‑powered products and capabilities AI‑powered products and capabilities, translating AI/GenAI functionality into clear business value and differentiated market positioning.
• Build sufficient technical depth to credibly understand and communicate complex SaaS technologies, including APIs, integrations, data, automation, security, and AI capabilities.
• Partner with technical product and engineering teams to ensure accurate and compelling communication of product capabilities.
• Market & Customer Insights Develop deep understanding of our ICP, personas, buying committees, customer journeys, TAM, competitive landscape, and market trends landscape, and market trends.
• ICP, personas, buying committees, customer journeys, TAM, competitive Lead Voice of Customer and market research initiatives and translate insights into actionable GTM and product recommendations.
• 2 Identify opportunities across SMB and mid‑market segments SMB and mid‑market segments, including digital and product‑led growth motions.
• Sales Enablement & Commercial Execution Equip Sales, Pre‑Sales, Customer Success, and Enablement teams with compelling product narratives, competitive intelligence, technical content, battlecards, and other sales tools.
• Partner with Marketing and Sales on campaigns that generate demand and accelerate pipeline and revenue.
• Support pricing, packaging, segmentation, and monetization strategies in partnership with Product, Finance, and Sales.
• Measurement & Optimization Establish KPIs to measure product marketing impact across pipeline, conversion, product adoption, expansion, and revenue.
• Use quantitative and qualitative insights to continuously optimize GTM strategies, positioning, messaging, launches, and campaigns.

Required Experience/Skills

• 8+ years of B2B SaaS/product marketing experience 8+ years of B2B SaaS/product marketing experience, with significant experience in a technology company.
• 5+ years in product marketing or technical product marketing 5+ years in product marketing or technical product marketing, with demonstrated ownership of end‑to‑end GTM strategies.
• Strong technical aptitude and the ability to understand and simplify complex SaaS, APIs, integrations, data, automation, and AI/GenAI technologies automation, and AI/GenAI technologies.
• Demonstrated experience developing AI/GenAI go‑to‑market strategies products/features.
• Experience marketing to SMB and/or mid‑market customers SaaS, APIs, integrations, data, AI/GenAI go‑to‑market strategies or marketing AI‑enabled SMB and/or mid‑market customers, with an understanding of differentiated buying journeys and GTM motions.
• Strong product marketing fundamentals across positioning, messaging, launches, competitive intelligence, customer insights, and sales enablement.
• Experience working closely with Product Management, Engineering, Sales, Marketing, Customer Success, and senior leadership.
• Strong analytical skills and ability to turn market and customer data into actionable GTM strategies.
• Exceptional storytelling, written and verbal communication, and executive presence.
• Ability to operate autonomously, prioritize effectively, and influence cross‑functional stakeholders in a fast‑paced environment.
• Preferred Experience: Experience in GRC, governance, risk, compliance, legal technology, cybersecurity, or enterprise SaaS GRC, governance, risk, compliance, legal technology, cybersecurity, or enterprise SaaS.

Creativity is ingrained in our culture. We are innovative collaborators by nature. We thrive in exploring how things can be differently both in our internal processes and to help our clients. We care about our people. Diligent offers a flexible work environment, global days of service, comprehensive health benefits, meeting free days, generous time off policy and wellness programs. (among others)

Diligent created the modern governance movement. Our world‑changing idea is to empower leaders with the technology, insights and connections they need to drive greater impact and accountability –to lead with purpose. Our employees are passionate, smart, and creative people who not only want to help build the software company of the future, but who want to make the world a more sustainable, equitable and better place.

Headquartered in New York, Diligent has offices in Washington D.C., London, Galway, Budapest, Vancouver, Bengaluru, Munich, Singapore and Sydney. To foster strong collaboration and connection, this role will follow a hybrid work model. If you are within a commuting distance to one of our Diligent office locations, you will be expected to work onsite at least 50% of the time. We believe that in‑person engagement helps drive innovation, teamwork, and a strong sense of community.