Senior Field Marketing Manager

Collibra; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Job summary

Collibra is seeking an experienced EMEA Senior Field Marketing Manager based in London to lead regional demand generation and ABM programs. You’ll own multi-channel plans across UKI, ME and Southern Europe, collaborating with sales and GTM leaders to accelerate pipeline and land new logos.

The role is hybrid with two days in the London office. You’ll translate global campaigns into regional roadmaps, monitor performance, and drive ROI while partnering with Integrated Marketing and Growth

Qualifications

• 10+ years of experience in Field, Partner, or Channel Marketing in a B2B enterprise technology environment.
• Proven track record delivering regional demand generation programs that achieve pipeline targets.
• Experience developing and executing ABM programs in partnership with sales to target accounts.
• Cross-functional program management with enterprise partners (e.g., SAP, Google Cloud, GSIs).
• Strong written and verbal communication skills for senior stakeholders and customer audiences.
• French language proficiency preferred.
• Ability to travel up to 25%.
• Experience leveraging AI tools (Claude, Gemini, ChatGPT, Copilot) to solve business challenges.
• Bachelor’s degree or equivalent related working experience.

Responsibilities

• Own and execute fully integrated, multi-channel marketing plans across UKI, ME, and Southern Europe to drive demand and pipeline.
• Develop and run ABM programs with sales to identify high-value accounts and personalize engagement.
• Translate global campaigns into regional roadmaps and provide strategic direction based on market dynamics.
• Align with GTM leaders and Growth Marketing to set regional priorities using a data-driven approach.
• Monitor and analyze marketing performance to optimize ROI against revenue objectives.

Skills

Demand generation

ABM programs

Cross-functional collaboration

Stakeholder communication

French language

Travel willingness

AI tools proficiency

English fluency

Education

Bachelor’s degree or equivalent

Tools

Salesforce

Tableau

6Sense

HockeyStack

Asana

Zuddl

Job description

Joining Collibra’s Growth Marketing team

Collibra's Growth Marketing team drives the regional strategies and programs that connect our solutions to the accounts and buyers who need them most — and we're looking for an EMEA Senior Field Marketing Manager to lead that charge across the region. Reporting to the Director of Field & Event Marketing, you'll own the strategy and execution that influences the pipeline across EMEA from building awareness with the right accounts to accelerating opportunities through demand generation and targeted account-based plays.

You’ll partner closely with EMEA GTM leaders, Integrated Marketing, and Growth Marketing to translate global programs into high-impact regional initiatives.

Values-in-action (We show up to win): This team moves with urgency, makes data-driven decisions, and continuously optimizes to deliver the best outcomes for the business and our customers.

This is a hybrid role based in our London office. Our hybrid model means you’ll work from the office at least two days each week. This setup helps us stay connected, work more closely together, and keep making progress as a team.

Senior Field Marketing Managers at Collibra are responsible for

• Own and execute fully integrated, multi-channel marketing plans across the UKI, ME and Southern Europe regions to drive demand generation, land new logos, and achieve new business pipeline targets
• Develop and run Account-Based Marketing (ABM) programs in close partnership with sales — identifying and prioritizing high-value accounts, personalizing engagement across channels, and accelerating pipeline progression within target accounts
• Translate global campaigns into regional digital and engagement roadmaps, providing strategic direction based on EMEA industry frameworks and market dynamics
• Align with GTM leaders, Integrated Marketing, and Growth Marketing to develop EMEA field marketing priorities and multi-channel plans using a data-driven approach to decision making
• Monitor and analyze marketing performance, delivering insights that optimize strategies and investments to maximize ROI against revenue objectives
  

You have

• 10+ years of experience in Field, Partner, or Channel Marketing in a B2B enterprise technology environment
• Proven track record delivering regional demand generation programs that achieve pipeline targets, with measurable results across top, mid, and bottom of funnel
• Experience developing and executing ABM programs, including partnering with sales to define target account lists and drive personalized engagement at scale
• Cross-functional program management experience executing integrated marketing programs, including with enterprise partners such as SAP, Google Cloud, or GSIs
• Strong written and verbal communication skills, with experience presenting marketing strategy and performance to senior stakeholders and customer audiences
• Candidates proficiency in French preferred
• Ability to travel up to 25%
• Demonstrated proficiency in leveraging AI tools (e.g., Claude, Gemini, ChatGPT, Copilot) to solve real-world business challenges, drive measurable outcomes, or streamline workflows.
• A bachelor’s degree or equivalent related working experience is required.

You are

• Metrics-driven and analytical you translate data into clear insights and use them to make fast, informed investment decisions
• Collaborative and skilled at building alignment across GTM, sales, and marketing to move programs forward with shared accountability
• Proactive and solutions-oriented, anticipating obstacles and operating with urgency in a fast-paced, high-growth environment
• Familiar with applying marketing technologies including Salesforce, Tableau, 6Sense, HockeyStack, Asana, and event platforms such as Zuddl to manage programs and measure results
• Adaptable and comfortable navigating ambiguity, iterating quickly based on market feedback and performance data
• Fluent in English

Measures of success

• Within your first month, you will: Complete onboarding, build key relationships with EMEA GTM leaders and cross-functional marketing partners, and conduct an audit of current EMEA field marketing programs and pipeline performance.
• Within your third month, you will: Own and execute your first regional marketing program, partner with sales to define and align on the ABM target account strategy, and begin contributing measurably to the EMEA pipeline.
• Within your sixth month, you will: Deliver measurable progress against EMEA pipeline targets, maintain a full regional marketing calendar, and demonstrate ABM-driven improvements in target account engagement and pipeline progression.

Benefits at Collibra

Collibra recognizes and values that everyone has different needs, interests, and life goals. We built our benefits program with flexibility in mind to support you and your loved ones through a diverse range of circumstances and life events. These flexible offerings sit on a foundation of competitive compensation, health coverage, and time off. Learn more about Collibra’s benefits.

We create inclusion and belonging through how we onboard, meet, connect, engage, and communicate. Learn more about diversity, equity, and inclusion at Collibra.

At Collibra, we’re proud to be an equal opportunity employer. We realize the key to creating a company with a world-class culture and employee experience comes from who we hire and creating a workplace that celebrates everyone.

With this, we proudly consider qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sexual orientation, pregnancy, sex, gender identity, gender expression, genetic information, physical or mental disability, HIV status, registered domestic partner status, caregiver status, marital status, veteran or military status, citizenship status or any other legally protected category. If you have a need that requires accommodation, let us know by completing our Accommodations for Applicants form.