Field Marketing Manager - UKI

Cohesity; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Job summary

Cohesity is seeking a Senior Field Marketing Manager for the UKI region. You will own marketing strategy and execution for strategic accounts, public sector, and alliances, building executive relationships and blending field and channel plans to drive net-new logo pipeline.

You will partner with sales to translate business risk into marketing strategy, manage budgets, and use AI tools for research and personalization. Occasional UK-wide travel is expected.

Qualifications

• 8+ years in field marketing, ABM or related roles at senior level.
• Proven track record running executive briefings with CISOs/CIOs/CTOs.
• Strong collaboration with sales, aligning plans to sales.
• Experience designing programs to win net-new logos.
• Channel-centric experience and co-planning with partners.
• Deep understanding of public sector procurement rhythms and subsectors.
• Excellent UKI market knowledge and familiarity with frameworks.

Responsibilities

• Lead UKI field marketing strategy and execution for strategic accounts and public sector.
• Build executive briefing programs and 1:1 relationship programs with CIOs/CTOs.
• Design tiered ABM programs in collaboration with sales and Alliances.
• Shape vertical campaigns with centralized Growth and Alliances teams.
• Own budget planning and ROI measurement for field marketing programs.
• Collaborate with channel teams and drive net-new logo pipeline.
• Coordinate events planning and onsite execution across the UK.

Skills

Field marketing

ABM programs

CxO engagement

Executive briefings

Pipeline building

Sales alignment

Budget ownership

ROI focus

Public sector procurement

UK market knowledge

Salesforce familiarity

AI tools usage

Tools

Salesforce

Job description

Cohesity is the leader in AI-powered data security. Over 13,600 enterprise customers, including over 85 of the Fortune 100 and nearly 70% of the Global 500, rely on Cohesity to strengthen their resilience while providing Gen AI insights into their vast amounts of data. Formed from the combination of Cohesity with Veritas’ enterprise data protection business, the company’s solutions secure and protect data on-premises, in the cloud, and at the edge. Backed by NVIDIA, IBM, HPE, Cisco, AWS, Google Cloud, and others, Cohesity is headquartered in Santa Clara, CA, with offices around the globe.

We’ve been named a Leader by multiple analyst firms and have been globally recognized for Innovation, Product Strength, and Simplicity in Design , and our culture.

The Cohesity UKI Field Marketing team is on a mission to drive net-new logo growth by building executive relationships and pipeline at scale across our highest-value, highest-complexity segments; with urgency and being part of a great team.

At Cohesity, we are offering a unique opportunity for a senior marketing leader with a consistent track record of driving CxO engagement, ABM, and net-new pipeline to join our team as a Senior Field Marketing Manager.

As a Senior Field Marketing Manager, you will play a crucial role in owning marketing strategy and execution for UK, Strategic Accounts, Public Sector & Alliances; building executive relationships, merging field and channel plans, and driving net-new logo pipeline in segments that don't fit the standard commercial mid-market playbook.

HOW YOU'LL SPEND YOUR TIME HERE:

• Drive CxO engagement and pipeline across segments that don't fit the standard commercial mid-market playbook: high-touch, executive-led strategic account ABM, and framework-driven, compliance-led public sector buying
• Build and run executive briefing programs and 1:1 relationship programs with CISOs, CIOs, and CTOs across strategic accounts within the security community
• Design and execute tiered ABM programs (1:1, 1:few, 1:many) for strategic accounts and public sector buyers, built in lockstep with sales
• Prioritize and sequence investment across public sector subsectors; central government, health, education, and other key subsectors; treating public sector as a portfolio of distinct subsectors rather than a single, uniform segment
• Operate industry-led, working closely with the centralized Alliances and Growth teams to ensure vertical programs are shaped by what's actually happening in the market, not built in isolation
• Work hand-in-hand with the UK channel team and Channel Marketing Manager, recognizing that in some segments; public sector being a clear example, where certain alliance partners carry real weight; the channel team may lead the plan, while in others the field will lead
• Bring the field plan and channel plan together into one coherent, jointly-owned plan, always built tightly with sales, not around them
• Own UK cyber security field events end-to-end, from planning and execution through post-event follow-up, including major UK cybersecurity industry events, not limited to strategic and public sector accounts
• Partner with the SDR team to ensure consistent follow-up on leads and translate marketing activity into accountable, trackable pipeline
• Partner with sales to translate business risk and board priorities into account-specific marketing strategy and content
• Navigate public sector procurement cycles and frameworks to shape go-to-market timing and messaging
• Partner closely with the centralized Alliances team on programs run jointly with major CSP partners
• Partner closely with the centralized Growth/corporate marketing team to ensure vertical campaigns are industry-led and reflect UK market realities
• Own budget planning and management for field marketing programs, with accountability for ROI
• Use AI tools to drive intent signals, personalization at scale, content generation, and account research
• Track and report on pipeline contribution from strategic accounts, public sector, and alliances, with a primary focus on net-new logo growth, measured as success in this role
• Provide onsite execution support for major industry events, with travel expected within the UK

WE'D LOVE TO TALK TO YOU IF YOU HAVE MANY OF THE FOLLOWING:

• 8+ years of field marketing, ABM, or closely related experience, with a track record operating at a senior level
• Proven experience personally running executive briefings and 1:1 relationship programs with CISOs/CIOs/CTOs; not just supporting them
• A consistent record of successfully partnering with sales, including building plans tightly aligned to sales, not run in parallel
• Experience building programs specifically designed to win net-new logos, not just influence pipeline in an existing base
• Channel-centric experience, with a track record building and merging joint plans with partners
• Deep understanding of how public sector procurement differs from commercial buying, including differing rhythms and priorities across subsectors
• Strong UKI market knowledge; the analyst landscape, key public sector frameworks, and the competitive vendor set
• Familiarity with sales and marketing automation systems such as Salesforce, and comfort using AI tools for research, personalization, and content generation
• Strong business acumen; comfortable reading a P&L and connecting security/IT spend to business risk and board priorities
• Experience owning budget planning and management for marketing programs, with accountability for ROI
• Self-motivated, analytical, and comfortable creating structure and process where none currently exists
• A willingness to work as part of a team on larger, cross-sector industry events in the UK
• Proven ability to excel in a fast-paced, high-energy environment
• Ability to travel within the UK as needed for events and account engagement

Data Privacy Notice for Job Candidates:

For information on personal data processing, please see our Privacy Policy.

Equal Employment Opportunity Employer (EEOE)

Cohesity is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at 1-855-9COHESITY or [e-mail] for assistance.

In-Office Expectations

Cohesity employees who are within a reasonable commute (e.g. within a forty-five (45) minute average travel time) work out of our core offices 2-3 days a week of their choosing.

We strongly prefer candidates who are currently located in or near the designated job location. Candidates outside the area should apply only if they are committed to relocating prior to their start date and have the legal right to work in the job location.