Senior Executive, Performance Marketing

Carnival UK (P&O Cruises & Cunard); Southampton; Vor Ort; GBP 60.000 - 90.000; Vollzeit

Benefits dieser Stelle

Employee discounts

23 days annual leave

Learning & development opportunities

Health & wellbeing programmes

Zusammenfassung

Carnival UK seeks a Senior Executive in Performance Marketing to drive biddable media initiatives, focusing on social and display to optimise bookings and revenue.

You will own campaigns end-to-end, optimise ROAS, and report on KPIs using tools like Google Ads, Meta, DV360 and Power BI.

The role requires strong commercial acumen, data-driven mindset and the ability to deliver under tight deadlines within the Marketing Communications team.

Qualifikationen

• Demonstrated performance marketing ownership with large budgets and revenue targets.
• Proven success scaling paid social and driving measurable incremental growth.
• Experience with analytics platforms and ad tools; strong reporting skills.

Aufgaben

• Accountable for media planning and delivery to drive lower funnel metrics.
• Supports implementation, optimisation and reporting of performance channels including paid social and display.
• Monitors campaign performance and flags issues or opportunities for improvement.
• Creates campaigns and manages day-to-day execution with a focus on ROAS and revenue.
• Develops data-led campaign proposals and performance-focused media plans.

Kenntnisse

Performance marketing

Budget ownership

Paid social expertise

Analytics & testing

Data-driven storytelling

Campaign optimization

Stakeholder communication

Tools

Google Ads

Meta (Facebook)

DV360 / The Trade Desk

Power BI / Tableau

Jobbeschreibung

Job Description

Senior Executive, Performance Marketing

Grade: CUK09

Reports to: Senior Manager, Performance Marketing

Function: Commercial

Directorate: Marketing Communications (CUK)

The role

Delivers and executes biddable performance marketing initiatives, with principal accountability for social media and display, optimising activity to deliver the best commercial outcomes. The role continuously reviews media performance to drive key performance marketing outcomes such as bookings, conversion and leads.

Key Accountabilities

• Accountable for media planning and delivery in support of driving lower funnel metrics.


• Supports the implementation, optimisation and reporting of performance media channels including paid social and display campaigns across Meta, Pinterest, and other DSP platforms.


• Monitors campaign performance and proactively flags issues or areas for improvement.


• Creates campaigns and manages day to day execution and optimisation with a focus on direct response objectives such as ROAS and revenue.


• Develops data-led campaign proposals and performance focused media plans in response to briefs.


• Reports against core media and commercial KPIs, including post campaign analysis.

Essential Experience Required

• Demonstrated experience in performance marketing with demonstrable ownership of large budgets and revenue targets.


• Proven success scaling paid social and driving measurable incremental growth.


• Command of analytics platforms, ad tools (Google Ads, Meta, DV360/The Trade Desk), and dashboarding (Power BI/Tableau).


• Relevant certifications (Google/Meta) are a plus.


• Performance Strategy: Good experience in deployng biddable media - paid social/programmatic and growth frameworks (LTV/ROAS/CPA).


• Analytics & Experimentation: Proficient with AA/CJA, incrementality testing, MMM/MTA inputs; strong hypothesis‑driven testing.


• Audience & Data: Comfort with first‑party data activation, consent‑compliant audience building, feed management, and exclusions/lookalikes.


• Commercial Acumen: Forecasting, scenario planning, and margin sensitivity; understands pricing, inventory, and trading dynamics.


• Executional Craft: Knowledge of bidding strategies, creative formats, conversion paths.


• Communication: concise storytelling with data.


• Compliance Mindset: Works effectively with Privacy/Legal on consent, data governance, and brand safety.


• Project Management/co-ordination experience.


• A comprehensive understanding of the advertising regularly frameworks, Clearcast and platform-specific compliance.


• Adept at using a range of Social Media management platforms.


• Experience of working to tight deadlines.

Why Join Us?

Working with us means more than just a role in the guest experience sector. It's about being part of a team that values well-being and personal growth.

Read our employee experience guide to learn more about life as a Carnival UK colleague here.

Here’s what we offer

• Employee Discounted Cruising plus Friends and Family offers


• Minimum 25 days leave, bank holiday allowance and holiday trading scheme


• Recognition scheme with prizes and awards


• Regular office events including live entertainment, lifestyle events and charity partner fundraisers


• Extensive learning and development opportunities
  
• Employee-led networks


• Employee Assistance and Wellbeing programmes


• Company paid Health Cash Plan and health assessment


• In-house Occupational Health help and access to digital GP


• Life Assurance


• Parental and adoption leave


• Employee Shares Plan


• Electric Car and Cycle to Work schemes


• Onsite restaurant offering range of healthy cooked and grab and go meals


• Discounted retail and leisure via discounts portal


• Contributory Defined Contribution Pension scheme

#CUK

#Job Functions: Advertising; Marketing;